Ac­tia an­tic­i­pates 40% in­crease in elec­tronic con­tent in CVs

Auto components India - - CONTENTS - Text : Bhar­gav TS

Noida-based Ac­tia In­dia Pvt Ltd, the man­u­fac­turer and sup­plier of on-board sys­tems, connected ve­hi­cle tech­nol­ogy, DC to DC con­vert­ers, di­ag­nos­tics and test­ing so­lu­tions to au­to­mo­tive in­dus­try, an­tic­i­pates a pro­lif­er­a­tion of elec­tronic con­tent in com­mer­cial ve­hi­cles. New reg­u­la­tions on fuel ef­fi­ciency, qual­ity and safety will ne­ces­si­tate in­crease in elec­tron­ics parts in ve­hi­cles.

“There are many ad­van­tages in in­creas­ing the elec­tronic con­tent in com­mer­cial ve­hi­cles. Over a decade ago it was all a mesh of elec­tric wires which car­ried with them many dis­ad­van­tages. On an av­er­age there were 8kms of wires in a 12m bus. Now smart elec­tronic sys­tems will re­place the chaotic elec­tri­cal wiring. We ex­pect 30-40% in­crease in elec­tron­ics driven by the new reg­u­la­tions,” Anurag Jain, COO, Ac­tia In­dia Pri­vate Lim­ited told Auto-Com­po­nentsIn­dia.

Elec­tronic sys­tem will eas­ily iden­tify, di­ag­nose prob­lems and flash them on the driver’s screen. Based on the mes­sage the driver can act upon the is­sue. This will re­duce the main­te­nance cost of the ve­hi­cles and de­crease the cost for OEMs, deal­ers and cus­tomers. In a nut­shell every­body gets ben­e­fited in this com­mon cost ground.

Com­ment­ing on the in­fra­struc­ture chal­lenges Jain said, “Di­ag­nos­tics is not a new so­lu­tion for the In­dian mar­ket. We are sup­ply­ing the state-of-the-art flash­ing di­ag­nos­tic so­lu­tion for a com­mer­cial ve­hi­cle player (name of the player not dis­closed) in In­dia. For elec­tron­ics 25 de­gree Centi­grade and 85% hu­mid­ity is the biggest chal­lenges. But we have qual­i­fied prod­ucts that will func­tion un­der any ad­verse con­di­tion. We can meet even any ad­di­tional de­mand from the OEMs.” The di­ag­nos­tic sys­tem and other elec­tronic parts fit­ted in a car de­pend on the OEMs’ pro­cure­ment sheet. The small seg­ment leader Re­nault Kwid is fit­ted with the com­pany’s di­ag­nos­tic sys­tem. These tech­nolo­gies are not new to In­dia. How much of all these get po­si­tioned in a car is the is­sue. Reg­u­la­tions will play a key role in this as the mar­ket is chas­ing Euro­pean norms.

“Since the cabin com­fort of the driver is be­com­ing very im­por­tant, we are cur­rently pro­vid­ing on­board so­lu­tions, telem­at­ics and di­ag­nos­tics to af­ter­mar­ket and OEMs for the com­mer­cial ve­hi­cle seg­ment. Elec­tron­ics helps to fol­low rules and new reg­u­la­tions. Our prod­ucts and sys­tems have pro­vi­sions for upgra­da­tion and in­ter­po­la­tion. We al­ready have many of them ready as we are sup­ply­ing BS-VI driven prod­ucts to the Euro­pean mar­ket. Road con­di­tions and in­fra­struc­ture are not prob­lems for us as we are also cater­ing to the East Asian coun­tries which have the same bad ter­rains as in In­dia. Our prod­ucts are qual­i­fied to face the ad­verse at­mo­spheric con­di­tions. The de­mand for mes­sage cen­tre and com­mu­ni­ca­tion is in­creas­ing day by day and the num­ber of ECUs (Elec­tronic Con­trol Units) in the ve­hi­cle has mul­ti­plied. The chal­lenge is in the authen­tic­ity of data. Our sys­tem can face the chal­lenges and network with the server ef­fi­ciently,” he said. In ve­hi­cles the com­po­nent to com­po­nent com­mu­ni­ca­tion has in­creased. The num­ber of ECUs in com­mer­cial ve­hi­cles will also in­crease. At least 10-15 ECUs will be fit­ted in a ve­hi­cle. The data has to be stored and pre­vented from the hack­ers. “We have de­fined set of pro­to­cols which can take care of the op­er­a­tions ef­fi­ciently,” Jain said

“We are not a vo­lu­mi­nous player in the in­stru­ment clus­ter but we have the ca­pa­bil­ity to meet any de­mand from the mar­ket. We have good busi­ness in di­ag­nos­tic and test­ing so­lu­tions for both com­mer­cial and pas­sen­ger ve­hi­cles,” he said.

Ac­tia has plans for lo­cal­i­sa­tion, which to­tally de­pends on vol­ume. The com­pany cur­rently im­ports the prod­ucts for In­dia. With the in­creas­ing de­mand, it will start in­dige­nous op­er­a­tions. “Im­ple­men­ta­tion of reg­u­la­tion will en­lighten us in all these grounds and ex­ert in­flu­ence on our fu­ture lo­cal­i­sa­tion com­mit­ments, Jain con­cluded.

Anurag Jain, COO, Ac­tia In­dia

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