Tata Motors launches Hexa
Tata Motors has launched its muchawaited HEXA – a power packed, feature loaded and adrenaline pumped vehicle, designed for those with an active and dynamic lifestyle. Based on a new versatile platform – the HEXA is a complete vehicle package, with an exceptional combination of design, luxury, off-road and on-road capabilities, boasting modern and exciting architecture, plush interiors and next-generation connectivity and performance related features, enhancing the functionality of the vehicle.
The HEXA is introduced at a starting price of Rs 11.99 lakh, for the Manual Transmission variant and Rs 15.15 lakh, ( ex-showroom New Delhi) for the Automatic variant and will be available in over 300 sales outlets, across the country.
Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, said, “Ever since its first showcase as a concept, the HEXA has generated a great amount of curiosity and excitement and customers are sure to find value and prestige that goes beyond their expectations. With HEXA we have taken a leap in bringing in the most advanced technologies and firstof-its-kind features, crafted with precision, representing the change that is under way at Tata Motors. We are confident that this complete package will be an instant hit in a highly popular but immensely competitive segment.” Guenter Butschek, Chief Executive Officer & Managing Director, Tata Motors, said, “The launch of HEXA, marks another milestone for us in a firework of new product launches, addressing a larger part of the PV market in India. With the recent changes witnessed in the passenger vehicle segment, the timing was ripe for Tata Motors to make an impact in the UV category. The HEXA comes with a very bold statement, ‘Whatever it takes’ which also connects well with our transformation journey. The road to reposition us goes beyond products and involves pursuing new approaches, technologies, business models and partnerships in order to actively design the future of mobility across the country.”
With an emphasis on design and drivability, the HEXA boasts aggressiveness, delivering absolute comfort, personifying Tata Motors passenger vehicle business unit.