Tata Mo­tors launches Hexa

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Tata Mo­tors has launched its muchawaited HEXA – a power packed, fea­ture loaded and adren­a­line pumped ve­hi­cle, de­signed for those with an ac­tive and dy­namic lifestyle. Based on a new ver­sa­tile plat­form – the HEXA is a com­plete ve­hi­cle pack­age, with an ex­cep­tional com­bi­na­tion of de­sign, lux­ury, off-road and on-road ca­pa­bil­i­ties, boast­ing mod­ern and ex­cit­ing ar­chi­tec­ture, plush in­te­ri­ors and next-gen­er­a­tion con­nec­tiv­ity and per­for­mance re­lated fea­tures, en­hanc­ing the func­tion­al­ity of the ve­hi­cle.

The HEXA is in­tro­duced at a start­ing price of Rs 11.99 lakh, for the Man­ual Trans­mis­sion vari­ant and Rs 15.15 lakh, ( ex-show­room New Delhi) for the Au­to­matic vari­ant and will be avail­able in over 300 sales out­lets, across the coun­try.

Mayank Pa­reek, Pres­i­dent, Pas­sen­ger Ve­hi­cles Busi­ness Unit, Tata Mo­tors, said, “Ever since its first show­case as a con­cept, the HEXA has gen­er­ated a great amount of cu­rios­ity and ex­cite­ment and cus­tomers are sure to find value and pres­tige that goes be­yond their ex­pec­ta­tions. With HEXA we have taken a leap in bring­ing in the most ad­vanced tech­nolo­gies and firstof-its-kind fea­tures, crafted with pre­ci­sion, rep­re­sent­ing the change that is un­der way at Tata Mo­tors. We are con­fi­dent that this com­plete pack­age will be an in­stant hit in a highly pop­u­lar but im­mensely com­pet­i­tive seg­ment.” Guenter Butschek, Chief Ex­ec­u­tive Of­fi­cer & Man­ag­ing Di­rec­tor, Tata Mo­tors, said, “The launch of HEXA, marks an­other mile­stone for us in a fire­work of new prod­uct launches, ad­dress­ing a larger part of the PV mar­ket in In­dia. With the re­cent changes wit­nessed in the pas­sen­ger ve­hi­cle seg­ment, the timing was ripe for Tata Mo­tors to make an im­pact in the UV cat­e­gory. The HEXA comes with a very bold statement, ‘What­ever it takes’ which also con­nects well with our trans­for­ma­tion jour­ney. The road to re­po­si­tion us goes be­yond prod­ucts and in­volves pur­su­ing new ap­proaches, tech­nolo­gies, busi­ness mod­els and part­ner­ships in order to ac­tively de­sign the fu­ture of mo­bil­ity across the coun­try.”

With an em­pha­sis on de­sign and driv­abil­ity, the HEXA boasts ag­gres­sive­ness, de­liv­er­ing ab­so­lute com­fort, per­son­i­fy­ing Tata Mo­tors pas­sen­ger ve­hi­cle busi­ness unit.

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