BharartBenz de­liv­ers 50,000th truck

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BharatBenz crossed a an im­por­tant mile­stone when it handed over re­cently its 50,000th truck to a cus­tomer. The ve­hi­cle, a 4928 TT trac­tor from the all-new BharatBenz heavy-duty range, was pre­sented at a re­gional brand event in Hy­der­abad.

Com­ment­ing on the achieve­ment, Erich Nes­sel­hauf, Man­ag­ing Di­rec­tor and CEO, Daim­ler In­dia Com­mer­cial Ve­hi­cles said, “50,000 truck sales in less than 5 years - no other new mar­ket en­trant in In­dia has achieved this be­fore. BharatBenz is to­day firmly es­tab­lished in the world’s tough­est CV mar­ket and will con­tinue to push the in­dus­try lim­its in terms of safety fea­tures, en­vi­ron­men­tal friend­li­ness and fuel econ­omy.”

Ra­jaram Kr­ish­na­murthy, Vice Pres­i­dent of Sales and Mar­ket­ing said, “We have seen a very pos­i­tive growth mo­men­tum fol­low­ing the in­tro­duc­tion of the new BS-IV stan­dard, and we aim to fur­ther cap­i­tal­ize on this. Cus­tomers un­der­stand our su­pe­rior BS-IV so­lu­tion based on the proven SCR tech­nol­ogy. They also clearly ap­pre­ci­ate the host of ad­di­tional fea­tures that our new BharatBenz heavy-duty range of­fers, true to our ‘Profit Tech­nol­ogy’ tagline.” The BharatBenz brand is cus­tomer-tai­lored for the In­dian mar­ket by Daim­ler AG, the world’s lead­ing CV man­u­fac­turer with a global reach. First un­veiled in Fe­bru­ary 2011, it cel­e­brated its mar­ket launch in Septem­ber 2012. Soon fea­tur­ing a fullfledged prod­uct port­fo­lio in the medium and heavy-duty seg­ments, the brand crossed the first ma­jor mile­stone of 10,000 units in April 2014 and has fur­ther ac­cel­er­ated its growth from there.

With the re­fresh of the medium-duty range in 2016 and the all-new heavy-duty range in 2017, BharatBenz up­dated its en­tire truck port­fo­lio within a short span to give cus­tomers even more value for their money. BharatBenz prod­ucts are sold and ser­viced through a pan-In­dia net­work of more than 130 touch points. The net­work is be­ing ex­panded fur­ther be­yond the tier-2 and tier3 cities.

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