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AGS unveils X-Rite’s colour man­age­ment tech­nolo­gies Forg­ing in­dus­try seeks gov­ern­ment sup­port for re­vival Do­mes­tic CV in­dus­try to grow 6-7% in FY 2018: ICRA

Ad­vanced Graphic Sys­tems (AGS), the mar­ket leader in colour match­ing in­dus­try in In­dia, un­veiled path­break­ing colour man­age­ment tech­nolo­gies in as­so­ci­a­tion with X-Rite, a global leader in colour science and tech­nol­ogy. AGS, for the first time in In­dia, in­tro­duced X-Rite’s To­tal Ap­pear­ance Cap­ture (TAC) ecosys­tem, Vir­tual Light Booth (VLB) and the next-gen­er­a­tion MA-T fam­ily (MA-T6 and MA-T12), mul­ti­an­gle spec­tropho­tome­ters for char­ac­ter­is­ing ef­fect fin­ishes. The com­pany will lever­age its strong pan In­dia pres­ence and dis­tri­bu­tion net­work to mar­ket these of­fer­ings in the coun­try.

The TAC ecosys­tem is an ap­pear­ance mea­sure­ment so­lu­tion that brings a new level of re­al­ism and ef­fi­ciency to the cap­ture, com­mu­ni­ca­tion and dig­i­tal pre­sen­ta­tion of phys­i­cal ma­te­ri­als in the vir­tual world. TAC en­ables de­sign­ers, 3D artists, ma­te­rial spec­i­fiers and mar­keters to bring their prod­uct de­signs to life with dig­i­tal ma­te­ri­als that have the ex­act same vis­ual char­ac­ter­is­tics as their phys­i­cal coun­ter­parts. Its so­phis­ti­cated tech­nol­ogy cap­tures phys­i­cally ac­cu­rate ma­te­rial mea­sure­ments and ap­pear­ance prop­er­ties, re­duc­ing the need for man­ual ad­just­ments to scanned ma­te­ri­als, and im­prov­ing de­sign and ap­proval cy­cles.

Part of the com­pany’s TAC ecosys­tem, Vir­tual Light Booth (VLB) al­lows de­sign­ers, ma­te­rial sup­pli­ers and mar­keters, to vi­su­alise ac­cu­rately and ef­fi­ciently and com­pare 3D dig­i­tal ma­te­rial ren­der­ings. These ren­der­ings are pre­sented side-by-side with phys­i­cal sam­ples in an en­vi­ron­ment that con­trols all pa­ram­e­ters in­flu­enc­ing the per­cep­tion of ap­pear­ance. This en­sures a new level of con­sis­tency be­tween dig­i­tal pro­to­types and fi­nal phys­i­cal prod­ucts. In the au­to­mo­tive space, it is pro­jected that the TAC ecosys­tem will cut the de­sign time by up to 50%, ac­cel­er­at­ing speed-to-mar­ket and re­duc­ing waste through­out the de­sign-to pro­duc­tion process.

V C Gupte, Head, Colour Busi­ness, Ad­vanced Graphic Sys­tems, said, “At AGS, it is our en­deavor to bring world- class prod­ucts to In­dia. X-Rite is a global leader and with these in­no­va­tive prod­ucts we are help­ing di­verse in­dus­tries take the tech­no­log­i­cal leap of au­to­ma­tion for bet­ter re­sults. The new tech­nol­ogy ap­plied in both the ma­chines de­liver pro­jec­tions that are al­most the way a hu­man eye per­ceives color and tex­ture. Ex­quis­ite fea­tures like these will en­able man­u­fac­tur­ers to en­sure the qual­ity con­trol, re­duced re-work while ac­cel­er­at­ing time-tomar­ket.”

Thomas Dlu­gos, Direc­tor, Sales, OEM, X-Rite, said, “In­dia is a fast-devel­op­ing na­tion with a huge po­ten­tial where the man­u­fac­tur­ers are striv­ing to achieve global stan­dard qual­ity. We have wit­nessed grow­ing de­mand for colour man­age­ment so­lu­tions es­pe­cially in the In­dian auto sec­tor. In the au­to­mo­tive field, color is one of the piv­otal com­po­nents that drives the con­sumer’s de­ci­sion­mak­ing process. To­day’s auto man­u­fac­tur­ers make ev­ery ef­fort to en­sure colour har­mony in fin­ishes across ev­ery sur­face.

We are ex­cited to launch X-Rite’s most ad­vanced colour man­age­ment tech­nol­ogy in In­dia with Ad­vanced Graphic Sys­tems, our long­stand­ing part­ner, to help man­u­fac­tur­ers de­liver the high­est level of colour con­sis­tency and prod­uct ex­cel­lence while im­prov­ing de­sign and pro­duc­tion ef­fi­ciency.”

The new MA-T fam­ily of por­ta­ble multi-an­gle spec­tropho­tome­ters in­cludes the MA-T12, a 12-an­gle de­vice, and the MA-T6, a sixan­gle de­vice. These de­vices are the first in­stru­ments to com­bine color imag­ing and mul­ti­an­gle spec­tral mea­sure­ment to quan­tify color, sparkle and coarse­ness. These new de­vices al­low cus­tomers to de­fine more pre­cisely and con­trol the ex­treme ef­fect fin­ishes now com­monly used in the au­to­mo­tive in­dus­try to re­duce de­fects and achieve more ef­fi­cient qual­ity as­sur­ance. The com­bi­na­tion of a color cam­era and up to 12 an­gles of mea­sure­ment pro­vided in the MA-T fam­ily gives man­u­fac­tur­ers and their sup­ply chain part­ners an en­tirely new level of so­phis­ti­ca­tion in the def­i­ni­tion and mea­sure­ment of ef­fect fin­ishes that in­clude alu­minums, pearls or spe­cial ef­fect pig­ments like Xi­rallics. For many ef­fect fin­ishes, mea­sure­ment of color alone is no longer suf­fi­cient to com­pletely char­ac­terise these ma­te­ri­als, or to en­sure con­sis­tency across ad­ja­cent parts, such as car bumpers and body pan­els. The MA-T fam­ily de­liv­ers re­sults that more closely ap­prox­i­mate the way the hu­man eye per­ceives color. This helps man­u­fac­tur­ers set, com­mu­ni­cate, and en­sure con­for­mance with global stan­dards for ef­fect fin­ishes – en­com­pass­ing colour, sparkle and coarse­ness – to achieve a new level of con­sis­tency and har­mony.

Vir­tual light booth

next-gen­er­a­tion MA-T

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