Ivory Coast emerges in Ashok Leyland’s global foot­print

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Ashok Leyland, the flag­ship of the Hin­duja Group, is mak­ing sig­nif­i­cant in­vest­ments in the African con­ti­nent. It has opened its West African Head­quar­ters in Abid­jan, Ivory Coast. This mod­ern fa­cil­ity with state-of-the-art ca­pa­bil­i­ties com­pris­ing the Re­gional Mar­ket­ing Of­fice, Gen­uine Spare Parts Ware­house (Ley­parts), Train­ing Cen­tre and 12 fully-equipped Work­shop Bays, marks its en­hanced com­mit­ment to the Road Trans­port De­vel­op­ment Fund. For Ashok Leyland, Ivory Coast will serve as a cen­tral lo­ca­tion for the Fran­co­phone re­gion in Western Africa and as a part of its emerg­ing global foot­print.

Fur­ther strength­en­ing its out­reach there, Ashok Leyland has un­veiled four dy­namic prod­ucts: Cap­tain, Boss, Hawk and Mitr. With the in­tro­duc­tion of these four left-hand driven ve­hi­cles, Ashok Leyland is mak­ing a strong state­ment in its grow­ing in­ter­na­tional pres­ence. Extensive on road prod­uct tri­als have been car­ried out with var­i­ous cus­tomers in the coun­try. Prod­ucts with mod­i­fied ve­hi­cle spec­i­fi­ca­tions have been in­tro­duced to suit the needs of the Ivo­rian cus­tomers.

Ra­jive Sa­haria, Pres­i­dent of Global Sales & Dis­tri­bu­tion, Ashok Leyland said at the launch cer­e­mony: “we be­lieve in set­ting new bench­marks in ev­ery­thing we do. The in­au­gu­ra­tion of this fa­cil­ity is a big-step to­wards of­fer­ing spe­cial­ized af­ter-sales so­lu­tions to our cus­tomers in Ivory Coast and craft­ing trust for our brand. This one-stop des­ti­na­tion fur­ther un­der­lines our com­mit­ment to the gov­ern­ment of Ivory Coast. For us, Africa is im­por­tant for our global growth. With com­pre­hen­sive plans for the West African re­gion and an in­stru­men­tal part­ner­ship with the Gov­ern­ment of Ivory Coast, Ashok Leyland is all set to con­sol­i­date its ef­forts to make Ivory Coast an au­to­mo­tive hub of West Africa.”

“The new line-up of the Ashok Leyland ve­hi­cles is go­ing to de­velop the lo­gis­tic net­work of Ivory Coast. Con­nec­tiv­ity is go­ing to change the iso­lated lo­cal mar­kets to ma­jor na­tional mar­kets and create direct and in­di­rect job op­por­tu­ni­ties,” he said.

Ari­jit Dutt Chowd­hury, Head of Pro­ject Sales, In­ter­na­tional Op­er­a­tions, said, “Af­ter­sales ser­vice ex­pe­ri­ences and train­ing pro­grammes are be­com­ing key dif­fer­en­tia­tors for the com­mer­cial ve­hi­cle in­dus­try. Such unique Ini­tia­tives as these are in­dus­try-firsts by a man­u­fac­turer in Ivory Coast.”

From cus­tomis­ing the ve­hi­cle, fa­cil­i­tat­ing ve­hi­cle in­spec­tions, en­sur­ing lo­gis­tics and hand­ing over of ve­hi­cles – Ashok Leyland will take full re­spon­si­bil­ity and en­sure com­plete and com­pre­hen­sive ser­vice.

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