FourKites re­de­fines sup­ply chain vis­i­bil­ity

Auto components India - - CONTENTS - Story by: Ramya Srini­vasan

The US-based FourKites, with its In­dia op­er­a­tions from Chen­nai, does re­al­time track­ing and sup­ply chain man­age­ment us­ing high-end tech­no­log­i­cal tools like Elec­tronic Log­ging De­vices. “Since the value of ship­ment is huge in au­to­mo­tive in­dus­try, we play a vi­tal role in track­ing and pro­vid­ing real time so­lu­tions to the auto play­ers. Com­pa­nies that take ad­van­tage of our tech­nol­ogy will see great ben­e­fits in their op­er­a­tions and their bot­tom line,” Arunk­u­mar Chan­drasekaran, Co-founder and Chief Tech­nol­ogy Of­fi­cer, FourKites, told Au­toCom­ponenets In­dia.

FourKites, us­ing a pro­pri­etary pre­dic­tive al­go­rithm to cal­cu­late ship­ment ar­rival times, ties to­gether ship­pers, car­ri­ers, bro­kers, and third-party lo­gis­tics providers (3PLs) to lower op­er­at­ing costs, im­prove on-time per­for­mance, and strengthen end­cus­tomer re­la­tion­ships.

FourKites helps its cus­tomers know when ev­ery ship­ment will ar­rive through the in­dus­try’s most ac­cu­rate ETA cal­cu­la­tor and tracks loads across road, rail and soon, ocean, with the in­dus­try’s only true multi-modal track­ing plat­form. The FourKites cus­tomers can gain valu­able in­sights, in­clud­ing tem­per­a­ture track­ing, through the in­dus­try’s broad­est net­work of data part­ner­ships and most ad­vanced an­a­lyt­ics ca­pa­bil­i­ties.

“FourKites was started in 2014. One of the big­gest prob­lems we find in lo­gis­tics is find­ing where the truck or ship­ment is. Tra­di­tion­ally, the ship­pers called the car­ri­ers to know about the truck’s lo­ca­tion and ob­vi­ously there will be de­lays. FourKites changed the old con­cept of track­ing by a new idea with Elec­tronic Log­ging De­vices (ELD) on the ve­hi­cle’s dash­board to track them in real time. The speed of the ve­hi­cle, the dis­tance to its des­ti­na­tion, and the num­ber of drivers on the truck will be avail­able with the help of ELD. Hav­ing the vis­i­bil­ity will make the work eas­ier and per­fect. In this scat­tered mar­ket, we have 1000s of car­ri­ers and hun­dreds of com­pa­nies man­u­fac­tur­ing ELD. There is a re­quire­ment for a neu­tral player like us who can work with all the par­ties and in­te­grate with all of them, pull the data and ag­gre­gate it. This is ba­si­cally the premise we are work­ing on,” he said.

ELD will im­prove safety stan­dards for car­ri­ers by pro­vid­ing a more com­plete and ac­cu­rate record of how much time a driver is spend­ing on the road. Hav­ing an in­dis­putable source of in­for­ma­tion on how long a driver is spend­ing

on the road would help im­prove hours of ser­vice com­pli­ance among drivers and re­duce the num­ber of ac­ci­dents oc­cur­ring as a re­sult of driver fa­tigue while on a long jour­ney. “We have lo­ca­tion track­ing and tem­per­a­ture track­ing so­lu­tions. FourKites through its in­te­gra­tion with th­ese on-board de­vices pro­vides a re­ally pow­er­ful plat­form for real time vis­i­bil­ity,” Ra­machan­dran said.

“We have worked for years with some of the largest ship­pers, car­ri­ers, and 2 of the big­gest 3PLs in the in­dus­try, build­ing our en­tire plat­form around the idea of track­ing ship­ments by ELD/ GPS. To­day, we have the largest net­work of ELD, TMS, and dis­patch sys­tem in­te­gra­tion in the space, mean­ing that we know bet­ter than any­one else which sys­tems and providers are able to track re­li­ably and ac­cu­rately the as­sets no mat­ter where they are,” he said.

With bet­ter in­for­ma­tion comes the abil­ity to make bet­ter de­ci­sions. Know­ing where the trucks are and when they are stopped can de­ter­mine how quickly they can tra­verse cer­tain lanes, how long they spend wait­ing to un­load at cer­tain fa­cil­i­ties, and how early or late they will ar­rive at a given des­ti­na­tion. Then one can look at how that in­for­ma­tion changes over time, and test-drive changes or im­prove­ments in real time to see if they match up with one’s ex­pec­ta­tions. In­for­ma­tion like this al­lows one to im­prove on-time per­for­mance, max­imise flex­i­bil­ity and keep pace with the mod­ern world.

“The pro­gram gives greater ben­e­fits with­out even hu­man in­ter­ven­tion as the ma­chine looks for pat­terns in the truck. Many com­pa­nies use FourKites as it has the real-time vis­i­bil­ity for just-in-time man­age­ment. This tech­nol­ogy is very ag­nos­tic to ge­og­ra­phy. We have cho­sen lo­gis­tics be­cause lo­gis­tics and vis­i­bil­ity are a part of sup­ply chain. It is one of the ar­eas which is very con­ducive to tech­no­log­i­cal ad­vance­ments. Our suc­cess de­pends on the kind of com­pa­nies we are in con­tract with. We are grow­ing ex­po­nen­tially. In this tech­nol­ogy era, all the com­pa­nies should pre­fer tech­no­log­i­cal sources like ELD de­vices for the real time track­ing so­lu­tions,” Ra­machan­dran said.

FourKites be­lieves that cer­ti­fy­ing trusted ELD providers to its Part­ner Pro­gram will en­cour­age ship­pers and 3PLs to help their car­ri­ers se­lect ELD providers that com­ply with in­dus­try stan­dards and sup­port di­rect data shar­ing. That, in turn, helps those car­ri­ers ful­fill manda­tory vis­i­bil­ity re­quire­ments in the most ef­fec­tive and ef­fi­cient way.

FourKites cer­ti­fies ELD providers based on four cat­e­gories: One is data qual­ity which pro­vides se­cure and con­tin­u­ously up­dated real-time flow of, at a min­i­mum, lo­ca­tion in­for­ma­tion. The se­cond is data ac­ces­si­bil­ity that en­ables cus­tomers to ac­cess high-qual­ity data with­out pay­ing add-on in­te­gra­tion, sup­port or other fees. The third is oper­a­tional in­tegrity which val­ues in­tegrity in prac­tices around cus­tomer data. Lastly, cus­tomer value which pri­or­i­tizes cus­tomer suc­cess and works col­lab­o­ra­tively to help cus­tomers achieve max­i­mum value.

The com­pany works with top­tier ship­pers across all ma­jor in­dus­tries, help­ing them make sure their freight gets where it is go­ing with­out a hitch. Whether the track­ing is in­bound, out­bound, or in­tra-DC, “FourKites lets one see all the loads in one place, and our part­ner­ships with more than 60 ma­jor GPS providers and over 15 TMS set­ups means that you’ll be get­ting the most up-to-date in­for­ma­tion from your car­ri­ers in a lay­out that’s cus­tomised to your pre-ex­ist­ing setup. The power of FourKites can be mea­sured by the com­pany we keep. Part­ner­ships with 95% of the world’s lead­ing ELD/GPS providers pow­ers the abil­ity for true real-time freight vis­i­bil­ity and or­ches­tra­tion. This gives ship­pers and 3PLs the con­fi­dence and sup­port to see, and more im­por­tantly, act on ex­cep­tions through­out the ship­ping jour­ney. In ad­di­tion to in­te­gra­tion with the world’s lead­ing TMS providers and car­rier dis­patch sys­tems, ship­pers and 3PLs ac­cess the power and ac­cu­racy of the FourKites’ plat­form,” Ra­machan­dran said.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.