Greaves Cot­ton boosts farm mech­a­ni­sa­tion in In­dia

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Greaves Cot­ton, a lead­ing en­gi­neer­ing com­pany that makes a range of en­gines and heavy equip­ment, will grow its pres­ence in farm equip­ment and im­ple­ments busi­ness of­fer­ing a com­plete range of so­lu­tions. The com­pany is fo­cussing on the farm sec­tor with in­vest­ments in R&D, plant and peo­ple to sup­port the grow­ing farm sec­tor in In­dia. With sig­nif­i­cant head­room to grow farm pro­duc­tiv­ity in In­dia, Greaves Agri aims to boost mech­a­ni­sa­tion and re­duce de­pen­dency on hu­man labour in farming.

Greaves Cot­ton, un­der its Farm Equip­ment Divi­sion, re­cently un­veiled a new power tiller, de­vel­oped us­ing its own R & D ca­pa­bil­i­ties, un­der the brand name ‘The Bahubali’. It is priced in the range of Rs 1.56 lakh-Rs 1.76 lakh and pow­ered by a new 14 HP en­gine. Build­ing on the ‘Made in In­dia, Made for In­dia’ vi­sion, ‘The Bahubali’ is the first ever fully lo­cally de­signed and de­vel­oped power tiller by Greaves Cot­ton in In­dia. With the new high power 14HP en­gine and heavy-duty per­for­mance, it of­fers best-in­class plough­ing per­for­mance with higher till­ing depth, ex­cel­lent fuel ef­fi­ciency and a rugged body for long life.

“We pro­vide a wide range of prod­ucts and ser­vices to the farm­ers to help them right from plough­ing to har­vest­ing,” Nagesh Basa­van­halli, Man­ag­ing Di­rec­tor and CEO, said at the com­pany’s plant at Ra­nipet, near Chen­nai. “With the In­dian econ­omy rapidly evolv­ing, there is a need to make ef­fi­cient use of farm ma­chin­ery to im­prove land pro­duc­tiv­ity. Greaves is work­ing closely with farm­ers and FPO’s to un­der­stand their needs and cre­ate farm so­lu­tions that prom­ise more yield per acre of farm, es­pe­cially when we see shrink­ing land­hold­ings with rapid in­crease in pop­u­la­tion & short­age of farm labour in In­dia,” he said.

“We of­fer so­lu­tions across all stages -- ir­ri­ga­tion to soil prepa­ra­tion, plant­ing, plant pro­tec­tion, har­vest­ing and to posthar­vest cy­cle. Our prod­uct range in­cludes 6 types of power tillers, 6 types of ro­ta­va­tors, 2 types of power weed­ers. Our ob­jec­tive is to po­si­tion our­selves as a com­plete so­lu­tion provider,” M Mo­hanan, Pres­i­dent, Farm Equip­ment Busi­ness, said. The com­pany’s ma­jor tar­get seg­ments for farm equip­ment busi­ness are small and medium farms, gar­dens and land­scap­ing cat­e­gories.

“As a full range player in the farm equip­ment space, Greaves Agri con­tin­ues to de­velop equip­ment to sup­port the farm­ers in each step of the crop cy­cle. We will con­tinue to build on the ‘Make for In­dia’ vi­sion and plan to in­tro­duce more su­pe­rior qual­ity, re­li­able prod­ucts in the mar­ket. Hav­ing grown from a small equip­ment player to a large farm so­lu­tions and ser­vices com­pany, Greaves Agri has prod­ucts for each stage of the crop cy­cle cov­er­ing a wide va­ri­ety of func­tion­al­ity for the farm sec­tor,” Mo­hanan said.

The com­pany has a ca­pac­ity to pro­duce 6000-7000 units of power tillers and 10,000 units of other farm equip­ment and im­ple­ments. All th­ese are made at its Ra­nipet fac­tory.

Mo­hanan said the com­pany has been strength­en­ing its ded­i­cated R&D fa­cil­ity and state-of-the-art large farm equip­ment fac­tory in Ra­nipet. It has also set up a test­ing and val­i­da­tion fa­cil­ity in­side the fac­tory and will also cre­ate ca­pa­bil­i­ties for real-world us­age pat­tern tests across var­i­ous ter­rains.

Nagesh Basa­van­halli, Man­ag­ing Di­rec­tor and CEO & M Mo­hanan, Pres­i­dent, Farm Equip­ment Busi­ness, Greaves Cot­ton along with the newly-launched Bahubali.

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