HAR­MAN-Sam­sung al­liance un­veils con­nected car so­lu­tions

Auto components India - - COVER STORY - ACI

HAR­MAN In­ter­na­tional, a wholly-owned sub­sidiary of Sam­sung Elec­tron­ics Co., Ltd. fo­cuses on con­nected tech­nolo­gies for au­to­mo­tive, con­sumer and en­ter­prise mar­kets. Both HAR­MAN and Sam­sung Elec­tron­ics have lever­aged their com­bined teams and re­sources to drive fu­ture mo­bil­ity for­ward. They have un­veiled at CES 2018 a host of unique con­nected car so­lu­tions that sup­port their joint mis­sion to be­come the leader in con­nec­tiv­ity and au­tonomous driv­ing: Con­nect­ing the lives of peo­ple, whether at home, on the go, or to­gether in the car.

Th­ese key in­no­va­tions show­case an in­te­grated ap­proach to a rich dig­i­tal car ex­pe­ri­ence, in­clud­ing: A rein­vented dig­i­tal cock­pit plat­form for all ve­hi­cle seg­ments that has given the in­te­rior of the car a make-over; a new telem­at­ics so­lu­tion along with the in­dus­try first au­to­mo­tive-grade 5G-ready con­nec­tiv­ity so­lu­tion; and an ecosys­tem of part­ners and so­lu­tions to fur­ther build out the Sam­sung open au­tonomous plat­form, along with a show­case of the first im­ple­men­ta­tion of this to­gether with TTTech.

Each new so­lu­tion was made pos­si­ble through the HAR­MAN-Sam­sung al­liance that lever­ages Sam­sung’s global scale, R&D ca­pa­bil­i­ties, dom­i­nance in mo­bile/TV/semi­con­duc­tors and dis­tri­bu­tion chan­nels and HAR­MAN’s lead­ing con­nected car her­itage, re­la­tion­ships, mar­ket knowl­edge and grow­ing com­mu­nity of in­no­va­tion part­ners. Both com­pa­nies are also mak­ing global in­vest­ments in start-ups to help OEMs meet grow­ing con­sumer de­mand for in-ve­hi­cle tech­nol­ogy through scal­able so­lu­tions that en­hance the user ex­pe­ri­ence for ev­ery ve­hi­cle seg­ment.

“To­gether with Sam­sung, we have in­creased in­no­va­tion speed through scale, re­sources and com­pe­ten­cies to help au­tomak­ers fo­cus on the car’s evo­lu­tion from de­vice-cen­tric to ex­pe­ri­ence-cen­tric,” Di­nesh Pali­wal, HAR­MAN Pres­i­dent and CEO, said. “HAR­MAN has the her­itage and ex­per­tise in au­to­mo­tive, and col­lec­tively HAR­MAN and Sam­sung har­ness our best tech­nolo­gies and global scale to ac­cel­er­ate how we bet­ter serve the needs of au­tomak­ers in this rapidly evolv­ing au­to­mo­tive mar­ket,” he said.

Dig­i­tal Cock­pit plat­form

The new Dig­i­tal Cock­pit plat­form in­cludes a suite of flex­i­ble and scal­able premium ex­pe­ri­ences that sup­port to­day’s con­nected life­styles with­out com­pro­mis­ing

safety or per­for­mance. It’s avail­able in stan­dard and ad­vanced sys­tem con­fig­u­ra­tions and can seam­lessly in­te­grate the in­stru­ment clus­ter with cen­tre con­sole via voice, hap­tic feed­back, and phys­i­cal knobs and steer­ing wheel con­trols in a sin­gle, cen­tre screen for all vi­tal ve­hi­cle in­for­ma­tion and fea­tures. This also sup­ports a multi-modal ap­proach for in­ter­ac­tions with dif­fer­ent hu­man-ma­chine in­ter­faces to al­low cus­tomi­sa­tion in terms of HVAC, me­dia and user set­tings.

The Dig­i­tal Cock­pit plat­form brings an en­tirely new gen­er­a­tion of com­mu­ni­ca­tion and er­gonomics in­side ve­hi­cles, al­low­ing drivers to fo­cus on the road ahead while in­tu­itively and safely in­ter­act­ing with its in-car tech­nol­ogy. This is made pos­si­ble through a pro­jec­tion mode for ser­vices and apps via a user’s smart­phone, al­low­ing for in­creased per­son­al­i­sa­tion. A greater IoT ecosys­tem via cloud tech­nol­ogy in the en­try-level seg­ment, as well as mid/high-level con­fig­u­ra­tions, not only im­proves con­nec­tiv­ity, but helps lower costs and over­all ve­hi­cle weight.

In a premium con­fig­u­ra­tion, the Dig­i­tal Cock­pit weaves to­gether a driver’s en­tire con­nected life­style across the In­ter­net of Things. Through a multi-dis­play lay­out that lever­ages HAR­MAN’s Ignite Plat­form, the in-car user ex­pe­ri­ence can be per­son­alised for the driver and pas­sen­ger via ser­vices such as vir­tual per­sonal as­sis­tants, por­ta­ble pro­files, aug­mented re­al­ity and more. This also al­lows for the An­droid OS to be in­te­grated on four dis­plays – a first for the in­dus­try.

Fo­cused on a fu­ture gen­er­a­tion of shared mo­bil­ity, the premium Dig­i­tal Cock­pit per­son­alises oc­cu­pant ex­pe­ri­ences, so drivers and pas­sen­gers feel like the car is theirs even if they don’t own it. By lever­ag­ing the phone as a key ser­vice, the sys­tem can au­to­mat­i­cally ac­cess sub­scrip­tion ser­vices as­so­ci­ated with user pro­files while Bixby of­fers in­tel­li­gent per­sonal as­sis­tance to help oc­cu­pants com­plete tasks by voice, touch, ges­ture and con­text-based trig­gers.

The Dig­i­tal Cock­pit is scal­able and made avail­able for ev­ery au­to­mo­tive seg­ment, of­fer­ing fu­ture proof and safety fo­cused fea­tures within a devel­oper-friendly open ecosys­tem.

5G telem­at­ics so­lu­tion

HAR­MAN and Sam­sung are jointly de­vel­op­ing mod­u­lar ap­proaches for ad­vanced telem­at­ics, ca­pa­ble of 1 Gb/s band­width. HAR­MAN and Sam­sung will de­liver the in­dus­try’s first 5G-ready au­to­mo­tive so­lu­tion and multi-band con­for­mal an­tenna to en­able se­cure, fast and re­li­able data com­mu­ni­ca­tions. The so­lu­tion con­sists of a telem­at­ics con­trol unit with a mod­u­lar de­sign ac­com­mo­dat­ing a net­work ac­cess de­vice (NAD) sup­port­ing LTE CAT 16 con­nec­tiv­ity to­day and 5G in the fu­ture lever­ag­ing the same hard­ware de­sign.

5G rep­re­sents a par­a­digm shift in the fu­ture of mo­bil­ity. In the au­to­mo­tive sec­tor, 5G de­liv­ers safety-en­hanc­ing C-V2X ca­pa­bil­ity that is an essen­tial en­abler for au­tonomous trans­porta­tion. 5G boosts speeds up to 100X faster than cur­rent 4G LTE stan­dards to pro­vide in­cred­i­bly fast high­res­o­lu­tion stream­ing, im­mer­sive vir­tual and aug­mented re­al­ity fea­tures and seam­less cloud-based ap­pli­ca­tions in fast-mov­ing cars. Ul­tra-re­li­able and with low-la­tency re­sponse times of just 1ms, 5G en­ables C-V2X and cloud-based com­pute and stor­age for the next gen­er­a­tion au­tonomous ve­hi­cles. HAR­MAN has an­nounced that a lead­ing Euro­pean au­tomaker will be the first cus­tomer for this so­lu­tion.

Ad­vanced driv­ing so­lu­tions

De­vel­oped in close col­lab­o­ra­tion with HAR­MAN, Sam­sung has an­nounced its new Driv­e­line plat­form, an open and mod­u­lar plat­form for au­tonomous driv­ing de­signed to scale from Level 3 au­to­ma­tion up to Lev­els 4 and 5. The two com­pa­nies will con­tinue to fo­cus on en­gi­neer­ing, high­per­for­mance com­put­ing, sen­sor tech­nolo­gies, al­go­rithms, ar­ti­fi­cial in­tel­li­gence, and cloud and con­nec­tiv­ity so­lu­tions that are scal­able and ca­pa­ble of low­er­level au­ton­omy through to Level 5.

The first HAR­MAN/Sam­sung-de­vel­oped ADAS prod­uct will be a for­ward-fac­ing cam­era fea­tur­ing lane-de­par­ture warn­ing, adap­tive cruise con­trol, col­li­sion warn­ing and pedes­trian warn­ing al­go­rithms. The new sys­tem com­bines Sam­sung’s her­itage in cam­era tech­nol­ogy with HAR­MAN’s ADAS 360 so­lu­tion that blends ma­chine learn­ing and data sci­ence with aug­mented re­al­ity to cre­ate a self-learn­ing vir­tual co­pas­sen­ger to en­sure the con­nected driv­ing ex­pe­ri­ence is per­son­alised and safe. The new sys­tem will be­gin ship­ping in 2018.

Cen­tre stack

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