HOV Auto ex­pands pres­ence in do­mes­tic CV, trailer mar­kets

Auto components India - - CONTENTS - Story by: Anirudh Ra­heja

In less than a year of its foray into the com­mer­cial ve­hi­cle in­dus­try, HOV Auto is fast ex­pand­ing base in the do­mes­tic mar­ket. With a pre­cise fo­cus on the heavy com­mer­cial ve­hi­cles from the ini­tial stages, the com­pany started off with 3 com­po­nents in­clud­ing leaf spring sus­pen­sions in bi-axle and tri-axle con­fig­u­ra­tions, trailer axles and S-cam drum brake sys­tem.

The Gurugram-head­quar­tered com­pany had pre­sented 2 new prod­ucts at the Auto Expo Com­po­nent show for com­mer­cial ve­hi­cle trailer in­dus­try: a 10.2 tonne sin­gle tyre car car­rier axle and 13 tonne in­te­grated hub assem­bly. Man­u­fac­tured at its Gu­jarat plant, the trailer axle has a wheel track of 2400mm and has been de­vel­oped keep­ing in mind the In­dian road con­di­tions with op­tional fea­tures of ABS and au­to­matic slack ad­justers. In­te­grated hub assem­bly is a rugged axle that runs with the oil lu­bri­ca­tion, rather than stan­dard grease lu­bri­ca­tion, for bet­ter life.

Largely driven by the pentup de­mand post GST, good re­place­ment-led de­mand across trac­tor trailer seg­ment and stricter im­ple­men­ta­tion of CMVR rules, the CV in­dus­try has also been see­ing a brisk move­ment to­wards higher ton­nage ve­hi­cles and trac­tor trailer com­bi­na­tions. Since the trailer code re­stric­tions have now been fixed at 18.75m length and 4.75m height and HOV Axles is bank­ing on the grow­ing de­mand for axles in the past 4 months. “Ac­cord­ing to the new rules, trail­ers have to op­er­ate on 3 axles in­stead of 2, so the de­mand is ex­pected to stay around 15-18% over the next 4 years,” Shankar R, Vice Pres­i­dent, Sales-OEM, HOV Auto, said. Ac­cord­ing to the com­pany sources, the fo­cus has been on the car car­rier in­dus­try that has been largely un­or­gan­ised and needs reg­u­la­tory frame­work for stan­dard­iza­tion. “Aware­ness for qual­ity axles will also bring in safety and bet­ter load­ing ca­pac­i­ties for the op­er­a­tors,” he said.

The man­u­fac­tur­ing unit uses the most advanced tech­nol­ogy and equip­ment in its state-of-the art man­u­fac­tur­ing plant at Gu­jarat In­dus­trial Zone. To pro­duce su­pe­rior qual­ity auto com­po­nents, HOV Auto has a strong fo­cus on prod­uct re­search and de­vel­op­ment and works setting it­self apart from its com­peti­tors. The pro­duc­tion line of HOV is equipped with fully au­to­mated ma­chines with cut­ting edge tech­nol­ogy which helps us de­liver prod­ucts with bet­ter en­gi­neer­ing pre­ci­sion for in­creased safety and dura­bil­ity. HOV Auto al­ways strives to de­velop newer and more ef­fec­tive tech­nolo­gies in auto com­po­nent man­u­fac­tur­ing.

HOV Auto looks at mar­kets like Haryana, that leads the car car­rier mar­ket, and the trailer man­u­fac­tur­ers across Pun­jab, Ra­jasthan and Chat­tis­garh re­gions. The com­pany also has lined up ed­u­ca­tional cen­tres called YatMit across var­i­ous lo­ca­tions to in­crease aware­ness about qual­ity and stan­dard­ised prod­ucts among fleet own­ers and trailer man­u­fac­tur­ers. With al­most Rs 100 crore to be in­vested by HOV Auto in a phased man­ner, the com­pany also has plans to man­u­fac­ture air sus­pen­sions, drive axles, lift axles along with wheel rims and shafts.

HOV Auto has ac­quired un­match­able man­u­fac­tur­ing stan­dards in In­dia, lead­ing the ‘Make in In­dia’ ini­tia­tive for trailer com­po­nents. The USP of the com­pany is in its fullser­vice sup­ply ca­pa­bil­i­ties that ranges from in­no­va­tive prod­uct con­cep­tu­al­i­sa­tion to de­sign­ing and man­u­fac­tur­ing su­pe­rior qual­ity au­to­mo­tive com­po­nents. With con­stant em­pha­sis on in­no­va­tion, ex­ten­sive ge­o­graphic foot­print, strong relationship with clients and stead­fast tech­no­log­i­cal upgra­da­tion with global busi­ness as­so­ciates, HOV Auto is gain­ing a strong mar­ket stand­ing in the trailer com­po­nents man­u­fac­tur­ing seg­ment. Based on tech­no­log­i­cally advanced prod­ucts and su­pe­rior cus­tomer ser­vic­ing, the com­pany is build­ing strong, sus­tain­able and durable re­la­tion­ships with its en­dusers and dealer net­work.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.