Ex­ide launches Ad­vanz, the com­pletely sealed, main­te­nance-free bat­tery

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Ex­ide In­dus­tries Ltd has launched Ad­vanz, In­dia’s first com­pletely sealed and main­te­nance-free bat­tery for the au­to­mo­tive af­ter­mar­ket. It is the only one of its kind in the In­dian mar­ket that does not re­quire any top­ping up. Among other advanced fea­tures, this is also the coun­try’s only bat­tery equipped with a magic eye that can ac­cu­rately in­di­cate the health of the bat­tery and de­ter­mine the end of life.

“As a cus­tomer-fo­cused com­pany, it has al­ways been our en­deav­our to lis­ten to the mod­ern au­to­mo­bile en­thu­si­asts’ needs and of­fer the most rel­e­vant prod­uct for the mar­ket. Ad­vanz is not only aes­thet­i­cally and cos­met­i­cally advanced with a clear translu­cent lid and other such fea­tures, it is also way ahead of com­pe­ti­tion in terms of tech­nol­ogy,” Arnab Saha, Pres­i­dent – Na­tional Trade Sales & Mar­ket­ing, Ex­ide said.

Among the advanced fea­tures, Ad­vanz boasts of a Ca-Ca al­loy sys­tem, which en­sures no top­ping up is nec­es­sary dur­ing the en­tire ser­vice life of the bat­tery. It also comes with ef­fec­tive flame ar­restors with mi­cro por­ous fil­ter disc in vent open­ings to ar­rest acid fumes and re­strict spark prop­a­ga­tion in­side the bat­tery.

Years of mar­ket re­search and con­sumer in­sight have gone into the fine tun­ing of the bat­tery. It comes with a low self-dis­charge rate, which en­sures the car will start de­spite long idle pe­riod and with bet­ter crank­ing power the bat­tery promises in­stant start ev­ery time. These bat­ter­ies also come fac­tory charged and ready-to-use mak­ing it mar­ket- ready from the mo­ment it hits the store shelf.

Ad­vanz is avail­able, ex­clu­sively through Ex­ide Care out­lets across the coun­try, for all the cars in the In­dian mar­ket and comes with a 15-month war­ranty.

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