Ax­alta ready to sup­port In­dian OEMs

Auto components India - - CONTENTS - Story by: Bhar­gav TS ACI

Ax­alta Coat­ing Sys­tems, a lead­ing global sup­plier of liq­uid and pow­der coat­ings, has in­au­gu­rated its new coat­ing man­u­fac­tur­ing plant at Savli, Vado­dara in Gu­jarat. It will dou­ble Ax­alta’s coat­ing man­u­fac­tur­ing ca­pac­ity to meet the grow­ing de­mand for coat­ings in light ve­hi­cles, com­mer­cial ve­hi­cles, and in­dus­trial seg­ments. The 5,200- sqm plant is part of Ax­alta’s Savli man­u­fac­tur­ing site that pro­duces Ax­alta coat­ings for refin­ish, au­to­mo­tive parts, and com­mer­cial ve­hi­cle cus­tomers.

The coma­pany continues to make sig­nif­i­cant in­vest­ment in In­dia in line with its In­dia growth strat­egy. Since 2016, Ax­alta has opened a new and ex­panded Tech­nol­ogy Cen­tre in Savli ded­i­cated to the In­dian au­to­mo­tive seg­ment. Its new In­dia head­quar­ters in Gurugram, within the Na­tional Cap­i­tal Re­gion, also hosts Ax­alta’s global IT and other back of­fice func­tions. Ax­alta has con­tin­ued to in­vest and up­grade its refin­ish train­ing cen­tres through­out In­dia to bet­ter serve cus­tomers in the grow­ing mar­ket.

“These fa­cil­i­ties and the sig­nif­i­cant in­vest­ments made in the past cou­ple of years are in sync with Ax­alta’s strong com­mit­ment to In­dia to de­liver in­no­va­tive and com­pre­hen­sive coat­ing so­lu­tions to our cus­tomers in ev­ery sec­tor of the au­to­mo­tive mar­ket and in other in­dus­try sec­tors. I am con­fi­dent that Ax­alta’s global ex­per­tise in coat­ings will play a sig­nif­i­cant role in In­dia, cater­ing to our cus­tomers’ spe­cific coat­ings re­quire­ments,” Ax­alta Chair­man and CEO Char­lie Shaver, said.

Ac­cord­ing to World Bank’s data, In­dia’s GDP in 2017 was at 7.2%, which makes it the fastest growth econ­omy in the world. Last year, In­dia’s au­to­mo­tive sec­tor con­trib­uted to about 7% of In­dia’s an­nual GDP, fin­ish­ing the year to be­come the fourth largest in the world with more than 3 mil­lion cars man­u­fac­tured af­ter China (24.2 mil­lion), United States (17.1 mil­lion) and Ja­pan (4.4 mil­lion units), with in­dus­try ob­servers op­ti­mistic that In­dia will be glob­ally the third largest by 2020 with an es­ti­mated 5 mil­lion units sold an­nu­ally.

Tak­ing ad­van­tage of the boom­ing au­to­mo­tive mar­ket, Ax­alta Savli’s new plant will be able to ex­pand pro­duc­tion ca­pac­ity of both high and low tem­per­a­ture cured coat­ings. The fa­cil­ity is also de­signed to scale up to pro­duce wa­ter­borne coat­ings for cus­tomers’ con­ver­sion to more sus­tain­able so­lu­tions. The new plant em­ploys en­vi­ron­men­tally re­spon­si­ble pro­cesses and is de­signed for low emis­sions. This helps to en­sure a healthy en­vi­ron­ment for the com­mu­nity and a sus­tain­able fu­ture for Ax­alta.

“Ax­alta has been widely recog­nised by its cus­tomers in In­dia for ex­cel­lent per­for­mance and ser­vice com­mit­ments in the refin­ish and in­dus­trial seg­ments. We now look for­ward to bring­ing the same kind of com­mit­ment to meet the grow­ing de­mand of the In­dian au­to­mo­tive and in­dus­trial OEMs,” Vi­nay Ra­jad­hyak­sha, Man­ag­ing Di­rec­tor, Ax­alta Coat­ing Sys­tems In­dia, said.

He fur­ther said, “Ear­lier, we were mainly sup­ply­ing to high­value plas­tic parts for the au­to­mo­tive sec­tor. The new ca­pa­bil­i­ties will help us in a big way in en­ter­ing into the pas­sen­ger car mar­ket and body colour for com­mer­cial ve­hi­cles. This en­sures the con­tent for each ve­hi­cle will jump 4-5 times, bring­ing in huge vol­umes,” says Ra­jad­hyak­sha.

Ax­alta, which es­tab­lished busi­ness in In­dia in 1996, also has of­fices and re­gional train­ing cen­tres in Gurugram, Mumbai, Kolkata, Ben­galuru and Vado­dara, and sup­ports an ex­ten­sive prod­uct dis­tri­bu­tion net­work across the coun­try.

Ax­alta’s new plant in Savli is in­au­gu­rated by (L-R) Vi­nay Ra­jad­hyak­sha, Sobers Sethi, Charles Shaver, Steven Marke­vich and Dan Key of Ax­alta Coat­ing Sys­tems.

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