NEUMEX changes tyre buying experience
NEUMEX Tyres Limited has launched its new brand NEUMEX and the first range of tyres for motorcycles, scooters, three-wheelers, small commercial vehicles (SCVs), and light commercial vehicles (LCVs). At an event in Hyderabad, an impressive display of more than 30 tyres of these five categories was set up.
NEUMEX is a research and designcentric tyre and tube brand for twowheelers, three-Wheelers, SCVs, LCVs and farm equipment segments. What sets NEUMEX apart is the 2 years of extensive research and attention to detail that have gone into its products. The unique tread patterns, tyre designs and compounds are made specially for Indian roads and weather. The carefully designed tyres improve fuel efficiency, safety, grip and bring about a significant change in riding and driving experience across vehicle segments. At the onset, NEUMEX will have 65 SKUs, out of which 40 will be of the two-wheeler category, catering to more than 80% of the market demand.
The team felt that though tyres have a critical role to play in two-wheeler, three-wheeler, SCV and LCV segments, the buying experience does not reflect the importance of the product. NEUMEX has chosen not to be in the number game, but to rise as a brand that would bring the respect, entity and recognition that these segments deserve.
NEUMEX will operate through a very flat distribution system (reduced middlemen and duplication) and a profit-sharing equation by partnering with dealers and distributors. It aims to have 7 to 8 stores in Hyderabad and Secunderabad by the end of 2018. NEUMEX plans to spread into Andhra Pradesh and Telangana by the end of 2019. By 2021, NEUMEX aims to have a PAN India presence.