BMW Mo­tor­rad

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We bring you all the details about BMW Mo­tor­rad’s plans for In­dia, straight from its head­quar­ters in Mu­nich, Ger­many

Well, to start off with the word Beemer ac­tu­ally refers to a BMW mo­tor­cy­cle and not a car as is usu­ally thought in In­dia and the first ever ve­hi­cle pro­duced by BMW was ac­tu­ally a mo­tor­cy­cle, way back in 1923 and was called the R32. Be­fore that BMW pro­duced mostly en­gines and that too for air­craft. The R32 also fea­tured a boxer en­gine and the tra­di­tion of BMW boxer en­gines started with its very first bike.

In the cal­en­dar year 2016, BMW Mo­tor­rad sold 1.45 lakh mo­tor­cy­cles and that was its sixth con­sec­u­tive year of record sales, a trend the com­pany hopes to con­tinue in 2017 as well, al­ready hav­ing sold close to 1.2 lakh mo­tor­cy­cles by the end of Septem­ber.

Its cur­rent port­fo­lio con­sists of 27 mo- tor­cy­cles across 6 seg­ments rang­ing from sports, road­sters and ad­ven­ture bikes to her­itage and tour­ing bikes as well as those ad­dress­ing ur­ban mobility.

The most pop­u­lar and high­est sell­ing model in the BMW Mo­tor­rad port­fo­lio con­tin­ues to be the R1200GS with over 25,000 sold last year and is fol­lowed by the R1200GS Ad­ven­ture, of which over 21,000 bikes were

BMW Mo­tor­rad has of­fi­cially launched in In­dia al­ready with bikes now be­ing im­ported un­der the BMW Group In­dia um­brella and dis­trib­uted through of­fi­cial deal­ers in the coun­try. Yo­gen­dra Pratap was in Mu­nich, the head­quar­ters of BMW to learn more about BMW Mo­tor­rad’s plans for In­dia

sold in 2016. These two are fol­lowed by the R1200RT, which sold less than 10,000 units, com­ing a dis­tant third.

BMW bikes are cur­rently sold in 90 coun­tries world­wide through 1,200 deal­ers and im­porters and out of these coun­tries BMW Mo­tor­rad is the mar­ket leader in above 500cc bikes in 28 of those coun­tries. In­dia is the lat­est ad­di­tion to the list of coun­tries where BMW bikes are sold through a na­tional sales com­pany, which in this case is BMW Group In­dia. Cur­rently 11 of the 27 mod­els are avail­able in In­dia and in­clude bikes across 4 seg­ments start­ing with the S1000XR and go­ing up to the K1600GTL. Cur­rently miss­ing are the F700 and F800 mod­els, some of the RnineT range, some of the K1600 range as well as the scoot­ers.

BMW Mo­tor­rad started off with four of­fi­cial deal­ers in In­dia in phase I – Navnit Mo­tors in Mum­bai and Ahmed­abad, Bavaria Mo­tors in Pune and Tusker Mo­tor­rad in Ben­galuru and has al­ready started on phase 2 with the open­ing of Lu­tyens Mo­tor­rad in Delhi. In 2017, fur­ther deal­er­ships will be opened at Chen­nai and Kochi with deal­er­ships in Chandigarh, Hy­der­abad and Kolkata be­ing opened in 2018.

This of course will lay the foun­da­tions for the launch of per­haps the most awaited bikes of the cur­rent BMW Mo­tor­rad port­fo­lio – the G310R and the G310GS. These are the two bikes that are cur­rently be­ing made only in In­dia at the TVS fa­cil­ity in Ho­sur and al­though they have been launched around the world, they will make their In­dia de­but only to­wards the mid­dle of next year

The bikes have al­ready been well re­ceived in Europe and the In­dia launch of the 310 bikes has not been of the most crit­i­cal ur­gency as it was in some of the mar­kets and with ho­molo­ga­tion cur­rently un­der­way, BMW hopes to launch both the bikes in In­dia in the mid­dle of 2018. Un­til then one has to make do with the 11 CBU im­ports cur­rently avail­able at the five deal­er­ships.


The G310R is built to spear­head the com­pany’s growth

in emerg­ing mar­kets


The GS shares lot of com­po­nents with the G310R

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