We bring you all the details about BMW Motorrad’s plans for India, straight from its headquarters in Munich, Germany
Well, to start off with the word Beemer actually refers to a BMW motorcycle and not a car as is usually thought in India and the first ever vehicle produced by BMW was actually a motorcycle, way back in 1923 and was called the R32. Before that BMW produced mostly engines and that too for aircraft. The R32 also featured a boxer engine and the tradition of BMW boxer engines started with its very first bike.
In the calendar year 2016, BMW Motorrad sold 1.45 lakh motorcycles and that was its sixth consecutive year of record sales, a trend the company hopes to continue in 2017 as well, already having sold close to 1.2 lakh motorcycles by the end of September.
Its current portfolio consists of 27 mo- torcycles across 6 segments ranging from sports, roadsters and adventure bikes to heritage and touring bikes as well as those addressing urban mobility.
The most popular and highest selling model in the BMW Motorrad portfolio continues to be the R1200GS with over 25,000 sold last year and is followed by the R1200GS Adventure, of which over 21,000 bikes were
BMW Motorrad has officially launched in India already with bikes now being imported under the BMW Group India umbrella and distributed through official dealers in the country. Yogendra Pratap was in Munich, the headquarters of BMW to learn more about BMW Motorrad’s plans for India
sold in 2016. These two are followed by the R1200RT, which sold less than 10,000 units, coming a distant third.
BMW bikes are currently sold in 90 countries worldwide through 1,200 dealers and importers and out of these countries BMW Motorrad is the market leader in above 500cc bikes in 28 of those countries. India is the latest addition to the list of countries where BMW bikes are sold through a national sales company, which in this case is BMW Group India. Currently 11 of the 27 models are available in India and include bikes across 4 segments starting with the S1000XR and going up to the K1600GTL. Currently missing are the F700 and F800 models, some of the RnineT range, some of the K1600 range as well as the scooters.
BMW Motorrad started off with four official dealers in India in phase I – Navnit Motors in Mumbai and Ahmedabad, Bavaria Motors in Pune and Tusker Motorrad in Bengaluru and has already started on phase 2 with the opening of Lutyens Motorrad in Delhi. In 2017, further dealerships will be opened at Chennai and Kochi with dealerships in Chandigarh, Hyderabad and Kolkata being opened in 2018.
This of course will lay the foundations for the launch of perhaps the most awaited bikes of the current BMW Motorrad portfolio – the G310R and the G310GS. These are the two bikes that are currently being made only in India at the TVS facility in Hosur and although they have been launched around the world, they will make their India debut only towards the middle of next year
The bikes have already been well received in Europe and the India launch of the 310 bikes has not been of the most critical urgency as it was in some of the markets and with homologation currently underway, BMW hopes to launch both the bikes in India in the middle of 2018. Until then one has to make do with the 11 CBU imports currently available at the five dealerships.
The G310R is built to spearhead the company’s growth
in emerging markets
The GS shares lot of components with the G310R