STARRY AUDI E-TRON LAUNCH

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Audi col­lab­o­rated with In­tel and used 850 of its Shoot­ing Star drones to put up a spec­tac­u­lar show for the 1600 me­dia and guest in­vi­tees at­tend­ing the e-tron launch in San Fran­cisco. As the guests made their way to the venue on a cruise boat across the bay, 300 drones lit up the sky by form­ing the Audi four-ring logo and then a fur­ther 550 mini drones cre­ated an elec­tric “charge” at the event which it­self was held in a build­ing that was charged with elec­tronic cir­cuits and with the guests all wear­ing wrist­bands trig­gered to light up in dif­fer­ent colours at dif­fer­ent times, it was a truly “charged” event.

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