Nissan reveals strategy for India
NISSAN ANNOUNCED its strategy for India with new products, strengthening its models, dealership expansion and optimising flexible manufacturing. And, leading the offensive will be the new Kicks compact SUV that will have its domestic launch next year. The Kicks will be positioned above the Terrano in the company’s line-up and will take on the Hyundai Creta, Renault Duster and the likes in the segment. Nissan plans to bring the best of Nissan’s worldwide line-up to India building on the auto maker’s “technological leadership in electrification and connected cars.
Nissan also plans to double its sales and service touch points and strengthen its dealership network by 2021. The company presently operates with 270 outlets and the strategy includes more regional marketing and sales operations teams in the four key regions across the country. The Nissan Design Centre in Chennai will be further developed to design and develop cars that meet the expectation of Indian customers. The company exports more products than it sells in India, and that is why the new strategy comes into effect, to attract more volumes. As a matter of fact, the Renault-Nissan alliance plant in Chennai exports to almost 106 countries.