Nis­san re­veals strat­egy for In­dia

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NIS­SAN AN­NOUNCED its strat­egy for In­dia with new prod­ucts, strength­en­ing its mod­els, deal­er­ship ex­pan­sion and op­ti­mis­ing flex­i­ble man­u­fac­tur­ing. And, lead­ing the of­fen­sive will be the new Kicks com­pact SUV that will have its do­mes­tic launch next year. The Kicks will be po­si­tioned above the Ter­rano in the com­pany’s line-up and will take on the Hyundai Creta, Re­nault Duster and the likes in the seg­ment. Nis­san plans to bring the best of Nis­san’s world­wide line-up to In­dia build­ing on the auto maker’s “tech­no­log­i­cal lead­er­ship in elec­tri­fi­ca­tion and con­nected cars.

Nis­san also plans to dou­ble its sales and ser­vice touch points and strengthen its deal­er­ship net­work by 2021. The com­pany presently op­er­ates with 270 out­lets and the strat­egy in­cludes more re­gional mar­ket­ing and sales op­er­a­tions teams in the four key re­gions across the coun­try. The Nis­san De­sign Cen­tre in Chen­nai will be fur­ther de­vel­oped to de­sign and de­velop cars that meet the ex­pec­ta­tion of In­dian cus­tomers. The com­pany ex­ports more prod­ucts than it sells in In­dia, and that is why the new strat­egy comes into ef­fect, to at­tract more vol­umes. As a mat­ter of fact, the Re­nault-Nis­san al­liance plant in Chen­nai ex­ports to al­most 106 coun­tries.

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