Saudi bank cus­tomers pre­fer eBank­ing

Banking Frontiers - - News / Banking In The Gulf -

Nearly 69% of Saudi Ara­bian bank cus­tomers find the use of eBank­ing so­lu­tions eas­ier than hav­ing to phys­i­cally visit bank branches. A re­cent study by Ge­malto re­veals that sev­eral banks in the King­dom are adopt­ing digital bank­ing so­lu­tions as a core strat­egy to cater to con­stantly evolv­ing con­sumer be­hav­iors. The banks have started of­fer­ing eTrans­ac­tion fa­cil­i­ties af­ter re­ceiv­ing the sup­port of the gov­ern­ment through its Na­tional Plan for Telecom­mu­ni­ca­tion and IT ap­proved in 2007 and the Na­tional Trans­for­ma­tion Pro­gram un­der Vi­sion 2030. This has re­sulted in high level of digital bank­ing use. The Ge­malto study cov­ered 900 global IT and busi­ness de­ci­sion-mak­ers from the bank­ing sec­tor and 11,000 con­sumers across 14 mar­kets, in­clud­ing Saudi Ara­bia. It also found that 66% of Saudi con­sumers cur­rently use online and mobile bank­ing.

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