'Fe­luda' themed per­son­alised RuPay Plat­inum Debit Cards for United Bank of In­dia cus­tomers

Banking Frontiers - - Finance Platform -

United Plat­inum Mo­ments Card is a new ini­tia­tive of United Bank of In­dia where cus­tomers can choose the back­ground im­age of their debit card as per their choice. This card helps the cus­tomer to cus­tomise the de­sign of his/her card. Cus­tomers may up­load the pho­to­graph of their choice or may se­lect from pre­loaded gallery. This card is the first ever such cus­tomis­able card built on In­dia’s indige­nous pay­ment brand RuPay. Ben­gal flavour has been added to the pre­loaded gallery of mo­ments card by in­tro­duc­ing iconic “Fe­luda” il­lus­tra­tions by Satya­jit Ray. Fe­luda is a Ben­gali pri­vate in­ves­ti­ga­tor star­ring in a se­ries of Ben­gali nov­els of In­dian fic­tional de­tec­tive nov­els and short sto­ries writ­ten by In­dian Ben­gali film di­rec­tor and writer Satya­jit Ray. Sandip Ray has kindly ex­tended his sup­port by al­low­ing the bank to use 8 Fe­luda il­lus­tra­tions to this ini­tia­tive where the rich her­itage of Ben­gali lit­er­a­ture joins hands with dig­i­tal pay­ments.

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