Citi ap­points Zo­her Karu to head data & an­a­lyt­ics

Banking Frontiers - - People Track -

Citi Bank has ap­pointed Zo­her Karu as head of Asia Pa­cific Data and An­a­lyt­ics, a unit that helps the bank man­age­ment to un­der­stand con­sumer be­hav­ior in the re­gion. Zo­her will report to Anand Selva, head of Asia Pa­cific Con­sumer Bank­ing and will have over­sight of Citi’s data and an­a­lyt­ics ca­pa­bil­i­ties as well as cus­tomer in­sights across the bank­ing busi­ness in Asia Pa­cific. He will have re­spon­si­bil­ity for 17 out of Citi’s 19 con­sumer bank­ing mar­kets world­wide. Karu has in-depth ex­pe­ri­ence and knowl­edge of an­a­lyt­ics and tech­nol­ogy spe­cific to fast-mov­ing con­sumer in­dus­tries. Be­fore join­ing Citi, he was chief data of­fi­cer at eBay. He be­gan his ca­reer at McKin­sey & Co after ob­tain­ing a Ph.D. in elec­tri­cal engi­neer­ing from the Mas­sachusetts In­sti­tute of Tech­nol­ogy.

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