Bidar DCCB believes customer friendly measures enhance customer base:
The District Central Cooperative Bank, Bidar, was established in 1922 under the Hyderabad Cooperative Societies Act. The bank today has 45 branches catering to a customer base of 4.8 lakh. The branches have flexible working hours as per the need of the customers. Umakanth Nagmarpalli, president of the bank, says the bank is intending to open 5 more branches and by end of 2017-18, it would reach out to around 5 lakh customers. “We have branches working on Sundays, at odd hours like 8 am to 12.30 pm and 5.30 pm to 7.30 pm, based on the needs of the customers. The flexi timings have been enhancing our customer base,” says he.
MODEL FOR SHGS, FARMERS
The bank has collected `1316.56 crore in deposits under various heads and has advanced loans of `1938.93 crore under various portfolios as of 2016-17. It assigns targets to every employee, based on the designation for deposit mobilization. Nagmarpalli claims that the bank has been under the limelight for its contribution towards SHGs and this is being recognized everywhere as ‘Bidar model of SHG’. “We have always kept the priority sector loans as our most prioritized loan portfolio i.e. kisan credit cards, medium term loans and SHG loans and this factor has contributed towards the success of our bank,” says he.
The bank has started distributing RuPay KCC cards during 2017-18. It now intends to offer RuPay cards to individual account holders, petty business entities and all general customers in the near future. Nagmarpalli believes these initiatives are the key differentiators of bank.
The bank brings out Bidar Sahakar, a monthly magazine in Kannada for the benefit of farmers, aiming to provide education to them about agricultural, marketing, technology and scientific management. It is being published since 1997 and has a circulation of 1000 copies.
NPA UNDER CONTROL
The non-performing assets of the bank have been always under control and have never exceeded the limits fixed by the RBI. “We have a separate recovery team exclusively working for recovery management of overdrafts and NPAs, which is monitored by the chief executive officer and chairman of the bank on a regular basis,” points out Nagmarpalli.
From nil profits in 2013-14 and 201415, the bank has shown a profit of `598 lakh in 2015-16. It has its own internal audit team working throughout the year for keeping the accounts in healthy shape at all points of time. This in fact minimizes the auditing cost for the bank.
All the 45 branches of the bank are on CBS platform. Due to use of information technology including CBS, the bank can offer mobile banking, AEPS and internet banking covering almost every corner of Bidar district. It sees introduction of CBS as a game changer as the facility has enabled it to service customers from the urban areas and youths as its traditional base has been the customers from the rural areas and who are basically agriculturalists.
Says Nagmarpalli: “To have a positive impact on the business operations and to attract the urban, business forums and youth towards our bank, CBS has really helped a lot in improving our business and overall growth of the bank. We had engaged a consultancy agency for the selection of CBS system as well as for testing and implementation. The whole exercise has been completed in a satisfactory manner.”
The bank has been able to achieve 99% computer literacy among its staff as they have been used to operate computers since 1999 under ‘PUSHKAR’ software. Nagmarpalli says: “Initially, we have trained one employee from each branch on computer skills and technology and gradually every staff member of all the 45 branches have been totally trained. We nominate the concerned employees for training organized by Nabard, the apex bank and our own training centers for skill development and technology adoption.”
TARGETS FOR GROWTH
The bank has set considerably tougher targets for 2017-18. Nagmarpalli is however, confident: “We will achieve sustainable growth in all the aspects of financial parameters.”
Currently the bank is offering debit cards to its customers along with mobile banking, AEPS, internet banking, etc. It has its own datacenter and BSNL–MLPS link for branches. In future, it intends to adopt all those new technologies which are indeed necessary for the convenience of the customers.
Umakanth Nagmarpalli is confident that the bank would adopt new technologies necessary to satisfy customer demands