Bi­dar DCCB

Bi­dar DCCB be­lieves cus­tomer friendly mea­sures en­hance cus­tomer base:

Banking Frontiers - - News - Me­hul@bank­ingfron­tiers.com

The Dis­trict Cen­tral Co­op­er­a­tive Bank, Bi­dar, was es­tab­lished in 1922 un­der the Hy­der­abad Co­op­er­a­tive So­ci­eties Act. The bank to­day has 45 branches cater­ing to a cus­tomer base of 4.8 lakh. The branches have flex­i­ble work­ing hours as per the need of the cus­tomers. Umakanth Nag­marpalli, pres­i­dent of the bank, says the bank is in­tend­ing to open 5 more branches and by end of 2017-18, it would reach out to around 5 lakh cus­tomers. “We have branches work­ing on Sun­days, at odd hours like 8 am to 12.30 pm and 5.30 pm to 7.30 pm, based on the needs of the cus­tomers. The flexi tim­ings have been en­hanc­ing our cus­tomer base,” says he.

MODEL FOR SHGS, FARM­ERS

The bank has col­lected `1316.56 crore in de­posits un­der var­i­ous heads and has ad­vanced loans of `1938.93 crore un­der var­i­ous port­fo­lios as of 2016-17. It as­signs tar­gets to ev­ery em­ployee, based on the des­ig­na­tion for de­posit mo­bi­liza­tion. Nag­marpalli claims that the bank has been un­der the lime­light for its con­tri­bu­tion to­wards SHGs and this is be­ing rec­og­nized ev­ery­where as ‘Bi­dar model of SHG’. “We have al­ways kept the pri­or­ity sec­tor loans as our most pri­or­i­tized loan port­fo­lio i.e. kisan credit cards, medium term loans and SHG loans and this fac­tor has contributed to­wards the suc­cess of our bank,” says he.

The bank has started dis­tribut­ing RuPay KCC cards dur­ing 2017-18. It now in­tends to of­fer RuPay cards to in­di­vid­ual ac­count hold­ers, petty busi­ness en­ti­ties and all gen­eral cus­tomers in the near fu­ture. Nag­marpalli be­lieves these ini­tia­tives are the key dif­fer­en­tia­tors of bank.

The bank brings out Bi­dar Sa­hakar, a monthly mag­a­zine in Kan­nada for the ben­e­fit of farm­ers, aiming to pro­vide education to them about agri­cul­tural, mar­ket­ing, tech­nol­ogy and sci­en­tific man­age­ment. It is be­ing pub­lished since 1997 and has a cir­cu­la­tion of 1000 copies.

NPA UN­DER CON­TROL

The non-per­form­ing as­sets of the bank have been al­ways un­der con­trol and have never ex­ceeded the lim­its fixed by the RBI. “We have a sep­a­rate re­cov­ery team ex­clu­sively work­ing for re­cov­ery man­age­ment of over­drafts and NPAs, which is mon­i­tored by the chief ex­ec­u­tive of­fi­cer and chair­man of the bank on a reg­u­lar ba­sis,” points out Nag­marpalli.

From nil prof­its in 2013-14 and 201415, the bank has shown a profit of `598 lakh in 2015-16. It has its own in­ter­nal au­dit team work­ing through­out the year for keep­ing the ac­counts in healthy shape at all points of time. This in fact min­i­mizes the au­dit­ing cost for the bank.

TECH­NOL­OGY PLANS

All the 45 branches of the bank are on CBS plat­form. Due to use of in­for­ma­tion tech­nol­ogy in­clud­ing CBS, the bank can of­fer mo­bile bank­ing, AEPS and in­ter­net bank­ing cov­er­ing al­most ev­ery cor­ner of Bi­dar dis­trict. It sees in­tro­duc­tion of CBS as a game changer as the fa­cil­ity has en­abled it to ser­vice cus­tomers from the ur­ban ar­eas and youths as its tra­di­tional base has been the cus­tomers from the ru­ral ar­eas and who are ba­si­cally agri­cul­tur­al­ists.

Says Nag­marpalli: “To have a pos­i­tive im­pact on the busi­ness op­er­a­tions and to at­tract the ur­ban, busi­ness fo­rums and youth to­wards our bank, CBS has re­ally helped a lot in im­prov­ing our busi­ness and over­all growth of the bank. We had en­gaged a con­sul­tancy agency for the se­lec­tion of CBS sys­tem as well as for test­ing and im­ple­men­ta­tion. The whole ex­er­cise has been com­pleted in a sat­is­fac­tory man­ner.”

COM­PUTER TRAIN­ING

The bank has been able to achieve 99% com­puter lit­er­acy among its staff as they have been used to op­er­ate com­put­ers since 1999 un­der ‘PUSHKAR’ soft­ware. Nag­marpalli says: “Ini­tially, we have trained one em­ployee from each branch on com­puter skills and tech­nol­ogy and grad­u­ally ev­ery staff mem­ber of all the 45 branches have been to­tally trained. We nom­i­nate the con­cerned em­ploy­ees for train­ing or­ga­nized by Nabard, the apex bank and our own train­ing cen­ters for skill de­vel­op­ment and tech­nol­ogy adop­tion.”

TAR­GETS FOR GROWTH

The bank has set con­sid­er­ably tougher tar­gets for 2017-18. Nag­marpalli is how­ever, con­fi­dent: “We will achieve sus­tain­able growth in all the as­pects of fi­nan­cial pa­ram­e­ters.”

Cur­rently the bank is of­fer­ing debit cards to its cus­tomers along with mo­bile bank­ing, AEPS, in­ter­net bank­ing, etc. It has its own dat­a­cen­ter and BSNL–MLPS link for branches. In fu­ture, it in­tends to adopt all those new tech­nolo­gies which are in­deed nec­es­sary for the con­ve­nience of the cus­tomers.

Umakanth Nag­marpalli is con­fi­dent that the bank would adopt new tech­nolo­gies nec­es­sary to sat­isfy cus­tomer de­mands

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