Amreli DCCB to adopt mobile, internet banking
Plans 250% jump in ATMs:
Amreli District Central Cooperative Bank began its operations on 23 August 1950. Earlier, it was working as an agriculture firm since 1910. The rationale behind becoming a DCCB was to address the problems of farmers who availed expensive loans from money lenders and to help primary cooperative societies working in the district.
The bank today is headed by chairman Dileepbhai Sanghani, a cooperative veteran. He is the chairman of National Federation of State Cooperative Banks (NAFSCOB) since 8 June 2015, vice chairman of National Agricultural Cooperative Marketing Federation of India (NAFED), chairman of Gujarat State Cooperative Marketing Federation and chairman of Agriculture & Rural Development State Cooperative Society, Gandhinagar. He is also a former Gujarat minister for agriculture, cooperation, animal husbandry, fisheries and cow-breeding and an ex-MP.
At present, Amreli DCCB has 336 PACS affiliated to it. It has 71 branches and 6 ATMs. Savarkundla taluka has the highest (10) number of branches. Sanghani says the bank intends to install 15 ATMs in 2018-19 and then the network will cover the whole of the district. The bank also has received permission to open 2 branches.
Sanghani says the bank has a customer base of 2,93,000 as on 31 March 2018. It has locker facility in 62 branches and gold loan facility in 65 branches.
INCREASING DEPOSITS, LOANS
The bank has provided maximum credit to the agriculture sector. It also has a good gold loan portfolio. One important offer is crop loan at 0%, which is done with the help of interest subvention from central and state governments. This has helped the bank to offer its service to the agri sector. Besides, it is also offering education loans and housing loans. Women can open savings accounts with a minimum balance of `1.
IMPROVING NPA LEVEL
The bank has a NPA of 4.18% as of 31 March 2017. Sanghani is hopeful the NPA position will improve because of the better recovery of the loans and other pro-active efforts. The bank has set up asset liability, risk management and investment committees as per guidelines of NABARD.
The bank started its CBS program in May 2013 and all its branches were linked to the system by December 2013. It is now issuing RuPay debit card as well as RuPay KCC to farmers and offering services such as SMS alerts and DBT and cheque truncation system clearing. It has also introduced C-KYC from 1 April 2017. Details of customers’ KYC are uploaded in the Central KYC Registry. To extend the benefits of banking to the rural people, it has started providing micro-ATMs at PACS offering cash credit, cash withdrawal, transfer, balance enquiry and mini statement print out facilities.
Says Sanghani: “We have immediate plans to use information technology for improving our business. These include introduction of inter-branch fund transactions, NEFT, RTGS, IMPS, online banking, E-KYC and ABPS. We intend to offer services like mobile banking, internet banking, POS, e-commerce and SMS banking. With our CBS, we have been able to offer quicker services to our customers and in the future, we will extend our ATM services to more centers and we will become a paperless bank.”
The bank has 516 employees. It adopted a business-like approach in training its staff on CBS. “We have been conducting training sessions to educate the staff on CBS as and when required. Our vendors also have been involved in these programs. Training sessions are held in our head office,” says Sanghani.
The bank is availing CBS through an ASP model from Tata Consultancy Services. Networking and data center facilities are also provided by TCS.
The bank has implemented central government schemes like Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jivan Jyoti Bima Yojana and Atal Pension Yojana. It has arrangements with IFFCO TOKIO General Insurance Company for general insurance products and with Excide Life Insurance Company for life insurance products. The bank covers all loanee farmers, their family members and their farm labors under accident insurance of up to `2 lakh.
Says Sanghani: “We have enrolled 12,397 people under PMJJY, 31297 people under PMSBY and 1344 people under APY at the end of March 2018. We have covered 82993 members including all loanee farmers, their family members and their farm laborers under accident insurance.”
The bank has a broader strategy for business growth and expansion plans and Sanghani says it is 15% increase in all the customer segments of the bank in 2018-19.
Dileep Sanghani is targeting 15% growth in all customer segments of the bank