Ban­cas­sur­ance suc­cess

Banking Frontiers - - Insurance -

Ba­jaj Al­lianz Gen­eral In­sur­ance is a pi­o­neer in the ban­cas­sur­ance space. To pro­vide bet­ter ser­vices, it has ini­ti­ated few prac­tices with the banks. It has started us­ing an­a­lyt­ics to un­der­stand the cus­tomer bet­ter to of­fer them need based and lifestyle-based prod­ucts. Ta­pan Singhel, MD, says: “We have around 238 banca tie-ups. We have ini­ti­ated a part­ner in­te­gra­tion team, combo prod­ucts, au­to­ma­tion, pol­icy is­suance on tab, straight pass through ap­provals, etc. We are fo­cus­ing on one-click so­lu­tions with sa­chet prod­ucts for our cus­tomers. Our aim is to have 100% pol­icy is­suance in the bank branch it­self. Though banks have a multi part­ner ar­range­ment, our cus­tomised strat­egy for each bank has helped us grow ex­po­nen­tially and be­come their pre­ferred part­ners.”

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