The 9 Pillars of Retail Banking Strategy
Geographical Expansion: Offsite ATMs (first cooperative bank to get license for brownlabel ATMs), tactical branch expansion and Electronic Banking Centers
Products: Product alignment with the market to offer modern age banking products and services.
Segmented Approach: Different products customized for different segments, different pricing for different segments, different experience for different segments of customers and multiple layers in managing customer relationship.
Automation & Re-engineering processes to increase operational efficiency:
Document Management System, Loan Management System & Loan Originating System and Centralized Clearing.
Going Digital: Automation of processes, improvement in customer experience at different channels / touch points, best systems in payments to help customers.
Customer Service: SVC Care 24x7 customer care center focusing on service requests and customer engagement right from the start of the relationship.
Channel Expansion: Expanding channels to facilitate smooth functioning and to generate business opportunities
Controls & Governance: Increased emphasis on systems, processes and compliances.
People Participative Approach: Aim is at inclusive growth meaning all levels of staff
will be provided with training