TRI­UMPH IN­DIA: SLOW BUT STEADY

Com­pany con­firms In­dia ven­ture is on track

Bike India - - IGNITION -

FROM THE TIME TRI­UMPH show­cased their models at the Auto Expo 2008 in New Delhi to the of­fi­cial un­veil­ing dur­ing Auto Expo 2012, the ru­mour mills have been work­ing over­time, churn­ing out half-baked news about the com­pany’s ven­ture into In­dia. Though the com­pany was aim­ing to start op­er­a­tions here lat­est by the end of 2012, their plans have got en­tan­gled in un­fore­seen dif­fi­cul­ties.

Bike In­dia spoke to some of their ex­ec­u­tives from their UK of­fice, who re­mained rather tight-lipped about the is­sue. Since there is quite a bit of an­tic­i­pa­tion for the two-wheeler brand in the In­dian mo­tor­cy­cling fra­ter­nity, they wouldn’t like to com­mit and just in case it doesn’t hap­pen ac­cord­ing to the sched­ule, the com­pany will un­in­ten­tion­ally end up dis­ap­point­ing their ad­mir­ers again. Now that their In­dia plans have sur­vived all the lows and highs, Tri­umph are cer­tain to make their pres­ence felt in the coun­try this year. At the same time, they are very cau­tious about mak­ing an of­fi­cial com­ment. All we could get out of the ex­ec­u­tives was, “We should be launch­ing later this year, when deal­er­ships are in place and we can guar­an­tee the right level of sup­port for our cus­tomers.”

Sources work­ing close to the com­pany con­firm that the Bri­tish mar­que has ap­pointed four dis­trib­u­tors in In­dia and they would be mak­ing of­fi­cial an­nounce­ment about this in the sec­ond quar­ter (May-June 2013) and would be­gin op­er­a­tions and, hopefully, open book­ings by July this year. Yes, we keep our fin­gers crossed.

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