Ti­tle spon­sor­ship deal inked

Bike India - - IGNITION -

HERO MO­TOCORP HAVE AL­WAYS been in­stru­men­tal in pro­mot­ing hockey in In­dia through spon­sor­ship of var­i­ous tour­na­ments re­lated to the game. The Hockey In­dia League (HIL) re­cently signed a multi-year ti­tle spon­sor­ship deal with the mo­tor­cy­cle mar­que.

The tour­na­ment, some­what based on the IPL the cricket, is sched­uled to take place from 14 Jan­uary to 10 Fe­bru­ary 2013 and it in­volves 120 world-class play­ers. Five teams – Delhi Waverid­ers, Jaypee Pun­jab Warriors, Ut­tar Pradesh Wizards, Mum­bai Ma­gi­cians and Ranchi Rhi­nos – will com­pete in the in­au­gu­ral HIL sea­son.

With this spon­sor­ship, the tour­na­ment will now be called the ‘Hero Hockey In­dia League’.

Hero Mo­toCorp’s as­so­ci­a­tion with hockey dates back to the Olympics, when the com­pany was the ti­tle spon­sor of the 2012 Olympics Qual­i­fier Tour­na­ment, ‘Hero FIH Road to Lon­don 2012’, and the 2010 FIH World Cup held in the coun­try’s cap­i­tal.

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