Royal Enfield in Ar­gentina

Bike India - - IGNITION -

ROYAL ENFIELD ARE ON A GLOBAL EX­PAN­SION SPREE. THE COM­PANY has now en­tered Ar­gentina, the sec­ond largest mo­tor­cy­cle mar­ket in Latin Amer­ica. Royal Enfield have ap­pointed Grupo Simpa as the of­fi­cial dealer-part­ner who will also help Royal Enfield with mar­ket­ing and af­ter-sales in Ar­gentina. The com­pany has opened its first brand store in the Ar­gen­tinian cap­i­tal of Buenos Aires which of­fers sales, af­ter-sales, and ser­vice.

Royal Enfield have launched four mo­tor­cy­cles in Ar­gentina, in­clud­ing the iconic Bul­let (500-cc vari­ant), Clas­sic 500, Con­ti­nen­tal GT, and the Hi­malayan.

The com­pany has pres­ence in more than 50 coun­tries glob­ally and Ar­gentina is the lat­est in this grow­ing tally. With 540+ deal­er­ships across the world and 36 brand stores, Royal Enfield are one of the ma­jor play­ers in the global mid-size mo­tor­cy­cle seg­ment. This growth is not just lim­ited to open­ing deal­er­ships across the world, for Royal Enfield are also in the process of ramp­ing up pro­duc­tion to meet cus­tomer de­mands. For this to be pos­si­ble, the com­pany aims to take its pro­duc­tion ca­pac­ity to 9,00,000 units by the end of 2018. We wish them the best.

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