Royal Enfield in Argentina
ROYAL ENFIELD ARE ON A GLOBAL EXPANSION SPREE. THE COMPANY has now entered Argentina, the second largest motorcycle market in Latin America. Royal Enfield have appointed Grupo Simpa as the official dealer-partner who will also help Royal Enfield with marketing and after-sales in Argentina. The company has opened its first brand store in the Argentinian capital of Buenos Aires which offers sales, after-sales, and service.
Royal Enfield have launched four motorcycles in Argentina, including the iconic Bullet (500-cc variant), Classic 500, Continental GT, and the Himalayan.
The company has presence in more than 50 countries globally and Argentina is the latest in this growing tally. With 540+ dealerships across the world and 36 brand stores, Royal Enfield are one of the major players in the global mid-size motorcycle segment. This growth is not just limited to opening dealerships across the world, for Royal Enfield are also in the process of ramping up production to meet customer demands. For this to be possible, the company aims to take its production capacity to 9,00,000 units by the end of 2018. We wish them the best.