Royal Enfield to Explore the Electric Option
ROYAL ENFIELD HAVE DECIDED TO VENTURE INTO THE DOMAIN OF electric-powered motorcycles. The iconic brand is developing a green machine with a clean, emission-free future in mind. According to news reports, the electric motorcycle is being developed by Eicher Motors, headed by Siddhartha Lal.
With the Indian government promoting greener vehicles, and with other two-wheeler makers like Hero MotoCorp and Bajaj Auto also investing in electric motorcycles, Royal Enfield feel the need to stay up to date, too.
Hero have invested in a start-up, called Ather Energy, who recently introduced their electric scooters, and Bajaj have a sub-brand, called Urbanite. Other brands such as Honda and TVS are also considering a foray into the electric motorcycle arena.