Malaysian health portal raises funds for expansion
Malaysia-based health and wellness portal PurelyB has raised RM1.3 million ($300,000) via blockchain-enhanced equity crowdfunding platform ATA Plus, overshooting its minimum target of RM300,000 ($70,100). It plans to raise RM2.7 million ($630,000) in total.
PurelyB will use the newly-raised financing to expand into five new markets where it already has users including Singapore, Hong Kong, Indonesia, Middle East and Australia. The startup will also implement new interactive features and premium health content, in the form of video and other formats, on the platform.
PurelyB’s investors will not only receive shares in the company but will also obtain rewards such as lifetime discounts of up to 50 per cent on all of its products depending how much they invested. Founded in May 2015, the all-women led startup offers health content, guidance and tools created by the wellness experts on its portal.
This includes a growing digital eco-system of customised health programmes, such as a 30-days cleaning eating regiment and natural home pharmacy for adults, kids and babies. Today, PurelyB has over 1.3 million users, with over 100,000 of them engaging the platform on at least a monthly basis.