Malaysian health por­tal raises funds for expansion

BioSpectrum (Asia) - - Start-Up News -

Malaysia-based health and well­ness por­tal Pure­lyB has raised RM1.3 mil­lion ($300,000) via blockchain-en­hanced equity crowd­fund­ing plat­form ATA Plus, over­shoot­ing its min­i­mum tar­get of RM300,000 ($70,100). It plans to raise RM2.7 mil­lion ($630,000) in to­tal.

Pure­lyB will use the newly-raised fi­nanc­ing to ex­pand into five new mar­kets where it al­ready has users in­clud­ing Sin­ga­pore, Hong Kong, In­done­sia, Mid­dle East and Aus­tralia. The startup will also im­ple­ment new in­ter­ac­tive fea­tures and pre­mium health con­tent, in the form of video and other for­mats, on the plat­form.

Pure­lyB’s in­vestors will not only re­ceive shares in the com­pany but will also ob­tain re­wards such as life­time dis­counts of up to 50 per cent on all of its prod­ucts de­pend­ing how much they in­vested. Founded in May 2015, the all-women led startup of­fers health con­tent, guid­ance and tools created by the well­ness ex­perts on its por­tal.

This in­cludes a grow­ing digital eco-sys­tem of cus­tomised health pro­grammes, such as a 30-days clean­ing eat­ing reg­i­ment and nat­u­ral home phar­macy for adults, kids and ba­bies. Today, Pure­lyB has over 1.3 mil­lion users, with over 100,000 of them en­gag­ing the plat­form on at least a monthly ba­sis.

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