Seiz­ing op­por­tu­ni­ties to give back to so­ci­ety

RHENU BHULLER Part­ner & Se­nior Vice Pres­i­dent, Trans­for­ma­tional Health, Frost & Sul­li­van, Sin­ga­pore

BioSpectrum (Asia) - - Bio Content -

Rhenu Bhuller is a Part­ner & Se­nior Vice Pres­i­dent – Trans­for­ma­tional Health at Front & Sul­li­van, and also a found­ing mem­ber of the con­sult­ing firm’s APAC op­er­a­tions in Sin­ga­pore. She has been at the fore­front of pi­o­neer­ing new ini­tia­tives here in the re­gion, work­ing with clients glob­ally across de­vel­oped and emerg­ing mar­kets.

She is part of F&S’s global Vi­sion­ary In­no­va­tion group as well as a thought leader within the Trans­for­ma­tional Health team.

With a back­ground in sales and mar­ket­ing and 20 years of re­search and con­sult­ing ex­pe­ri­ence, Rhenu has worked with both global MNCs as well as re­gional com­pa­nies in mar­ket strat­egy, in­dus­try con­ver­gence and busi­ness model in­no­va­tion to take ad­van­tage of mega trends and re­lated op­por­tu­ni­ties.

She sat­is­fac­to­rily states that she has been for­tu­nate to learn from the job and gain ex­pe­ri­ence dur­ing her early times that en­hanced her abil­i­ties. How­ever, with in­dus­try 4.0 now, the pace of learn­ing and level of in­for­ma­tion avail­able as well as the com­pu­ta­tional abil­ity has dra­mat­i­cally in­creased.

Rhenu was quite open about the topic of gen­der dis­par­ity. She noted, “Data shows that women, in­clud­ing those at Frost & Sul­li­van, start out at full speed. The num­ber of men and women on staff are close when you add up the ju­nior and mid-lev­els. How­ever, women drop off con­sid­er­ably as you move up the lad­der.”

Rhenu is also ex­tremely pas­sion­ate about equal­ity and di­ver­sity, and leads the APAC pro­fes­sional women net­work for the firm, de­signed to cre­ate the foun­da­tions for growth and lead­er­ship of women in mak­ing a pos­i­tive im­pact on the econ­omy and busi­ness. This new ini­tia­tive started by F&S for women - Growth and Lead­er­ship of Women (GLOW) - will en­cour­age and help in­cor­po­rate more women into crit­i­cal cor­po­rate de­ci­sion-mak­ing and bring in the di­ver­sity that is so needed in today’s busi­ness en­vi­ron­ment.

Rhenu has taken chal­leng­ing roles, and ex­celled in them at in­ter­na­tional lev­els – be it tak­ing the role of Manag­ing Di­rec­tor of F&S Aus­tralian op­er­a­tions or be­ing part­ner at the firm - the first fe­male part­ner in Asia, first Malaysian, and only 1 of 3 women world­wide.

Com­ing from a fam­ily of sports en­thu­si­asts, fit­ness is some­thing Rhenu has en­joyed since her child­hood. Even work pres­sures and travel de­mands haven’t damp­ened this, and she makes all ef­forts to ac­com­mo­date work­out ses­sions de­spite her busy sched­ule. At this stage of her ca­reer, what re­ally mo­ti­vates her is seiz­ing op­por­tu­ni­ties that will help her give back to the so­ci­ety, while still main­tain­ing a bal­ance be­tween ca­reer and fam­ily.

Talk­ing about the role model, Rhenu says her fa­ther has al­ways been an in­spi­ra­tion to her from an ex­tremely young age. The val­ues that he held and that he taught her in terms of work and per­sonal ethics, shar­ing and car­ing for those who may not have as much as we have and al­ways see­ing the good in peo­ple.

“My other in­spi­ra­tion was my ma­ter­nal grand­mother who in the 1950s was an en­trepreneur who started her own suc­cess­ful busi­ness, ig­nor­ing those who told her it would be a fail­ure and that women could not do busi­ness, so even at that time she showed us what strength women had,” she re­calls.

RHENU BHULLER Part­ner & Se­nior Vice Pres­i­dent,

Trans­for­ma­tional Health, Frost & Sul­li­van, Sin­ga­pore

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