And now an online marketplace for laboratory and life science products…
It was September 23rd 2016 and Mr. Shantanu, a researcher from Mumbai called his distributor for a reagent. Unfortunately, the distributor said “Its not in stock” and will take few weeks for delivery, a scenario that is commonly faced by Indian researchers. Worried about meeting the deadline of his project he panics until a colleague of his informs him about Biomall.in (www. biomall.in), India’s first e-commerce marketplace dedicated towards life science and laboratory products.
Shantanu then visits the website to discover over 2 lakh products from 65+ leading brands across 10+ categories including Chemicals, kits and Lab equipments. He quickly uses Biomall’s search engine to find his reagent and “Its In Stock! He buys it online and he receives it in 2 days from a supplier in Bengaluru! This simple procedure has helped Shantanu and 100’s of scientists from leading government institutions like IISc Bangalore, CCMB Hyderabad, BITS Pilani-Goa, and other private companies including diagnostic laboratories.
A typical procedure for purchase stretches easily to a few months. With the arrival of Biomall, this entire process is shrunk to a few days. Biomall has achieved this by partnering with suppliers across India and provide them with a dashboard where they can upload their inventory on a real-time basis thereby helping the research community source their products from any supplier. It’s a win-win situation for both buyers and suppliers as buyers get their products in time and suppliers can liquidate their inventory and get paid in a timely manner. What’s more is that Biomall also serves as a discovery platform where researchers can learn about other brands available in the market supplying similar products and the various ongoing offers.
A supplier can directly promote his listed products to the end customers by using Biomall’s digital marketing and video catalog services. Biomall has already helped Indian companies like Research-Lab Fine Chemicals, Micromaster Laboratories and micropipette manufacturer Biosystems Company reach a much wider audience. It has also helped International companies like Germany’s lab furniture manufacturer Waldner and USA’s antibody/ELISA kits manufacturer Creative Diagnostics make inroads into the Indian market.
Biomall is now involved in setting-up new laboratories as they can procure everything for their clients. In a bid to promote science, Biomall has started to feature young scientists and also share latest trends in scientific research through its blog. Biomall has also begun to conduct technical workshops in institutes where researchers can get hands-on experience of the latest technology and suppliers can promote their newest offerings.