And now an on­line mar­ket­place for lab­o­ra­tory and life sci­ence prod­ucts…

BioSpectrum (India) - - FINANCE NEWS -

It was Septem­ber 23rd 2016 and Mr. Shan­tanu, a re­searcher from Mum­bai called his distrib­u­tor for a reagent. Un­for­tu­nately, the distrib­u­tor said “Its not in stock” and will take few weeks for de­liv­ery, a sce­nario that is com­monly faced by In­dian re­searchers. Wor­ried about meet­ing the dead­line of his project he pan­ics un­til a col­league of his in­forms him about Biomall.in (www. biomall.in), In­dia’s first e-com­merce mar­ket­place ded­i­cated to­wards life sci­ence and lab­o­ra­tory prod­ucts.

Shan­tanu then vis­its the web­site to dis­cover over 2 lakh prod­ucts from 65+ lead­ing brands across 10+ cat­e­gories in­clud­ing Chem­i­cals, kits and Lab equip­ments. He quickly uses Biomall’s search en­gine to find his reagent and “Its In Stock! He buys it on­line and he re­ceives it in 2 days from a sup­plier in Ben­galuru! This sim­ple pro­ce­dure has helped Shan­tanu and 100’s of sci­en­tists from lead­ing gov­ern­ment in­sti­tu­tions like IISc Ban­ga­lore, CCMB Hyderabad, BITS Pi­lani-Goa, and other pri­vate com­pa­nies in­clud­ing di­ag­nos­tic lab­o­ra­to­ries.

A typ­i­cal pro­ce­dure for pur­chase stretches eas­ily to a few months. With the arrival of Biomall, this en­tire process is shrunk to a few days. Biomall has achieved this by part­ner­ing with sup­pli­ers across In­dia and pro­vide them with a dash­board where they can up­load their in­ven­tory on a real-time ba­sis thereby help­ing the re­search com­mu­nity source their prod­ucts from any sup­plier. It’s a win-win sit­u­a­tion for both buy­ers and sup­pli­ers as buy­ers get their prod­ucts in time and sup­pli­ers can liq­ui­date their in­ven­tory and get paid in a timely man­ner. What’s more is that Biomall also serves as a dis­cov­ery plat­form where re­searchers can learn about other brands avail­able in the market sup­ply­ing sim­i­lar prod­ucts and the var­i­ous on­go­ing of­fers.

A sup­plier can di­rectly pro­mote his listed prod­ucts to the end cus­tomers by us­ing Biomall’s dig­i­tal mar­ket­ing and video cat­a­log ser­vices. Biomall has al­ready helped In­dian com­pa­nies like Re­search-Lab Fine Chem­i­cals, Mi­cro­mas­ter Lab­o­ra­to­ries and mi­cropipette man­u­fac­turer Biosys­tems Com­pany reach a much wider au­di­ence. It has also helped In­ter­na­tional com­pa­nies like Ger­many’s lab fur­ni­ture man­u­fac­turer Wald­ner and USA’s an­ti­body/ELISA kits man­u­fac­turer Cre­ative Di­ag­nos­tics make in­roads into the In­dian market.

Biomall is now in­volved in set­ting-up new lab­o­ra­to­ries as they can pro­cure ev­ery­thing for their clients. In a bid to pro­mote sci­ence, Biomall has started to fea­ture young sci­en­tists and also share lat­est trends in sci­en­tific re­search through its blog. Biomall has also be­gun to con­duct tech­ni­cal work­shops in in­sti­tutes where re­searchers can get hands-on ex­pe­ri­ence of the lat­est tech­nol­ogy and sup­pli­ers can pro­mote their new­est of­fer­ings.

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