Mfine hires Anitha Venkat as Senior Director
mfine, an app-based on-demand healthcare service, has announced the appointment of Anitha Venkat as the company’s new Senior Director. In this new role, Anitha will be responsible for building mfine’s hospital and doctor network across India. The company is planning to achieve over 100,000 consultations by the end of 2018 and is looking to build a network of 1000 hospitals over the next 12-18 months. In a career spanning over 25 years, Anitha was a key senior management executive at Lifecell International, the world’s largest repository of stem cell units. During her decade long stint at Lifecell, she spearheaded and helped grow the company and managed business in 50 cities across India. Prior to Lifecell, Anitha was a senior management team member in the financial services industry and was responsible for new premium income, renewal business, new customer acquisition, corporate tieups, manpower expansion, retention and overall agency business development. Anitha has a master’s degree in science from Birla Institute of Technology & Science. mfine follows a unique model of partnering with leading and trusted hospitals instead of aggregating individual doctors on the platform. Hospital partnerships enable mfine to make high quality care of trusted doctors available on a digital channel – for the first time in the country.