Gar­ment Show of In­dia Vouches for ‘Make in In­dia’

Business of Fashion - - Contents -

The NCR hosted the Gar­ment Show of In­dia, a B2B ex­hi­bi­tion that con­nects the ap­parel re­tail in­dus­try of In­dia, at Pra­gati Maidan. A report.

The na­tional cap­i­tal hosted the Gar­ment Show of In­dia, a B2B ex­hi­bi­tion that con­nects the ap­parel re­tail in­dus­try of In­dia, on a high note at Pra­gati Maidan. The Gar­ment Show of In­dia is the only B2B show for do­mes­tic ap­parel in­dus­try in Delhi which will con­nect re­tail­ers, whole­salers, dis­trib­u­tors, e-com­merce com­pa­nies, re­tail chains with sup­pli­ers in North In­dia. The event was in­au­gu­rated by Manoj Ti­wari, Pres­i­dent, BJP unit in Delhi, in the pres­ence of well-known re­tail chains like ITC Wills Life­style, V Mart, V2, Unik Bazar and brands like Kaira, Cac­tus, Fash­ion Fac­tory, the press and other me­dia.

More than 100 ex­hibitors, com­pris­ing of lead­ing brands and man­u­fac­tur­ers and re­tail­ers of a va­ri­ety of prod­ucts like ladies tops, trousers, leg­gings, den­ims, mens’s shirts, blaz­ers, suits, trousers, t-shirts, kidswear, sports­wear, eth­nic, party and oc­ca­sion wear par­tic­i­pated and show­cased their lat­est col­lec­tions at the event. Par­tic­i­pants and brands from all gar­ment hubs like Delhi, Noida, Jaipur, Mum­bai, Bengaluru, Lud­hi­ana, Kolkata, Hy­der­abad, Tirupur and many oth­ers were also seen at the show.

“Our vi­sion is to make Gar­ment Show of In­dia a one-stop plat­form for ev­ery­one who is in­volved in the ap­parel, fash­ion or re­tail busi­ness. The idea is to bridge the gap be­tween buy­ers and sellers. Our ex­hi­bi­tion has man­u­fac­tur­ers/ brands that can of­fer qual­ity, fash­ion and com­pet­i­tive prices and match up with the re­quire­ments of re­tail­ers, re­tail chains, e-com­merce com­pa­nies and dis­trib­u­tors,” said Ga­gan Mar­wah, Or­gan­iser, Gar­ment Show of In­dia. Lead­ing re­tail chains like Pothys, Chen­nai Silk, RMKV, Shop­pers Stop, Life­style, Land­mark Group, Bazar In­dia, Re­liance Trends, Ama­zon, Snapdeal, Myn­tra, Westside and many more vis­ited the ex­hi­bi­tion.

Mas­sive pro­mo­tions were be­ing car­ried out through news­pa­pers, ra­dio, out­door ad­ver­tise­ments, so­cial me­dia and road­shows all over the coun­try, in or­der to at­tract vis­i­tors from all parts of In­dia, es­pe­cially from tier -II and -III cities.

Shiv Naresh, one of the well-known play­ers in sports­wear; Brand Kaira from Hy­der­abad that makes at­trac­tive ladies wear; Babeez from Mum­bai, a brand for kids and in­fants; Indira Hosiery Mills from Lud­hi­ana; Cac­tus from Bengaluru that makes in­no­va­tive den­ims; Dot­ted Jeans, a high fash­ion brand for all type of den­ims; Tinted, Royal Wood, Mac Mount and sev­eral other com­pa­nies par­tic­i­pated in the ex­hi­bi­tion. The theme of the show was ‘Make in In­dia’. “The gar­ment in­dus­try is one of the largest in­dus­tries in In­dia and pro­vides a liveli­hood to many peo­ple. The tex­tile and ap­parel sec­tor con­trib­utes 14 per­cent to in­dus­trial pro­duc­tion, 4 per­cent to In­dia’s

Gross Do­mes­tic Prod­uct (GDP) and con­sti­tutes 15 per­cent of the coun­try’s ex­port earn­ings. It em­ployed nearly 51 mil­lion peo­ple di­rectly and 68 mil­lion peo­ple in­di­rectly in 2015-16. As ev­ery­one says, ‘Roti, Kap­daa aur Makaan’ are the three ba­sic ne­ces­si­ties of In­dia. Kap­daa, or Cloth­ing is cer­tainly a ba­sic ne­ces­sity, how­ever, it also adds fash­ion, unique­ness and mo­ti­va­tion to our lives,” said Manoj Ti­wari.

Since GST is a cur­rent topic, a widerang­ing dis­cus­sion on the is­sue was also con­ducted on Day 1 of the show. Re­tail­ers and man­u­fac­tur­ers ex­pressed their con­cern over 12 per­cent GST rates on ready­made gar­ments and its im­pact which has been af­fect­ing mar­ket sen­ti­ments for many months now. They re­quested Manoj Ti­wari to con­sider sub­sidised rates for gar­ments as it comes un­der ba­sic ne­ces­si­ties and GST will make gar­ments very costly in times to come.

The growth in ap­parel in­dus­try of In­dia is a nat­u­ral fol­low up to an in­creas­ing work­ing pop­u­la­tion and dis­pos­able in­comes. The In­dian econ­omy is a pow­er­ful mag­net for con­cerns all over the world and a size­able num­ber of in­ter­na­tional brands have al­ready en­tered the In­dian mar­ket. “Our mis­sion is to work on our PM’s vi­sion of ‘Make in In­dia’ and thus we cre­ated this plat­form, Gar­ment Show of In­dia as In­dian man­u­fac­tur­ers have the ex­per­tise, crafts­man­ship and mar­ket­ing skills to be able to pro­duce va­ri­ety and qual­ity wear,” said Ga­gan Mar­wah.

Af­ter the in­au­gu­ra­tion, Ti­wari vis­ited all the stalls at the three-day event and ap­pre­ci­ated the wide range ex­hib­ited. He also said, “I am de­lighted to see this lat­est range of ap­par­els and ap­pre­ci­ate the ef­forts of or­gan­is­ers for putting up this bril­liant show.”

Gar­ment Show of In­dia is a ven­ture of Saina Events, a Delhi-based pub­li­ca­tion house and event man­age­ment com­pany that was started by the hus­band wife duo of Ga­gan Mar­wah and Deepti Mar­wah, around eight years ago. The com­pany started the ex­hi­bi­tion in the year 2015 with a vi­sion to cre­ate a con­nect­ing link be­tween man­u­fac­tur­ers and buy­ers of gar­ment and pro­vide an op­por­tu­nity to small and medium sized com­pa­nies to un­der­stand and in­ter­pret the mar­ket trends and bond with the most im­por­tant peo­ple in ap­parel in­dus­try.

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