Patag­o­nia: Do­ing it Right All the Way!

Business of Fashion - - Iff Innovation Crucible -

Cre­at­ing best prod­ucts while caus­ing no un­nec­es­sary harm and re­duc­ing im­pact on en­vi­ron­ment – is what Patag­o­nia strives for. Jeans made of 100 per­cent organic cot­ton and ad­vanced dye­ing pro­ce­sess re­duces the use of water, en­ergy and chem­i­cals and pro­duces less car­bon diox­ide.

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