THE BODY SHOP’S CAM­PAIGN AGAINST AN­I­MAL TEST­ING

Business of Fashion - - Experimental - - By Tanya Kr­ishna

Ac­tress Jacque­line Fernandez has joined the so­cial cause for a global ban of cos­met­ics an­i­mal test­ing on prod­ucts and in­gre­di­ents by 2020. The ini­tia­tive has been taken by in­ter­na­tional beauty brand The Body Shop through which Jacque­line al­ready has a special line of cos­met­ics. Part­ner­ing with the lead­ing non- profit or­ga­ni­za­tion work­ing to end an­i­mal test­ing, Cru­elty Free In­ter­na­tional, The Body Shop will take the ‘For­ever Against An­i­mal Test­ing’ (FAAT) cam­paign to the United Na­tions, and re­quest an in­ter­na­tional con­ven­tion ban­ning cos­met­ics test­ing on an­i­mals. Through the cam­paign, the brand is call­ing out to peo­ple, who care about an­i­mal wel­fare, from across the globe to join the cause and sign the pe­ti­tion.

The po­ten­tial for an­i­mal test­ing is still a huge risk around the world, with over 80 per­cent of coun­tries still hav­ing no laws against test­ing in cos­met­ics. Cru­elty Free In­ter­na­tional es­ti­mates that ap­prox­i­mately 5,00,000 an­i­mals are still used in some coun­tries in cos­met­ics test­ing ev­ery year.

Speak­ing on the cam­paign, Jacque­line Fernandez, Brand Am­bas­sador of The Body Shop In­dia, says, “Real beauty can­not be achieved at the cost of harm­ing any­one, es­pe­cially an­i­mals. The con­cept of an­i­mal test­ing for cos­metic brands should be banned. A so­cially re­spon­si­ble con­glom­er­ate would pre­fer not to im­ple­ment test­ing mea­sures that prove haz­ardous to any­one’s health. That’s why I ex­tend sup­port to The Body Shop’s noble ini­tia­tive to end this atro­cious prac­tice across this in­dus­try by launch­ing a cam­paign to spread a global ban on an­i­mal test­ing of cos­metic prod­ucts and in­gre­di­ents. I re­quest you all to sign the pe­ti­tion and save our an­i­mals.” Shriti Mal­ho­tra, COO, The Body Shop In­dia, says, “We are pleased to say that In­dia was the first coun­try in South Asia to ban an­i­mal test­ing

in 2013. The Body Shop is proud to be a cru­elty free brand and a staunch sup­porter of ef­fec­tive, mod­ern, nonan­i­mal al­ter­na­tives to cos­metic an­i­mal test­ing. With our FAAT cam­paign, we are ask­ing our cus­tomers to help us end the un­nec­es­sary and out­dated prac­tice of an­i­mal test­ing for good by sign­ing the pe­ti­tion in our stores or on our web­site.”

Rules on an­i­mal test­ing in cos­met­ics are cur­rently patch­work, with leg­is­la­tion dif­fer­ing around the world leav­ing con­sumers ill in­formed. Tra­di­tional an­i­mal tests have never been val­i­dated for their use in re­li­ably de­tect­ing the safety of cos­metic prod­ucts and in­gre­di­ents. There are now mod­ern al­ter­na­tives such as ar­ti­fi­cially grown human skin, that are, in the ma­jor­ity of cases, as ef­fec­tive as the an­i­mal test they re­place and have been val­i­dated by au­thor­i­ties.

Jessie Mac­neil - Brown, Se­nior Man­ager In­ter­na­tional Cam­paigns and Cor­po­rate Re­spon­si­bil­ity, The Body Shop, says: “The Body Shop pas­sion­ately be­lieves that no an­i­mal should be harmed in the name of cos­met­ics and that an­i­mal test­ing on prod­ucts and in­gre­di­ents is out­dated, cruel and un­nec­es­sary. This is why The Body Shop and Cru­elty Free In­ter­na­tional have part­nered to de­liver the largest and most am­bi­tious cam­paign ever to seek a global ban on the use of an­i­mals to test cos­metic prod­ucts and in­gre­di­ents. We will take this pe­ti­tion to the United Na­tions to com­pel them to cre­ate a global law to ban an­i­mal test­ing in cos­metic prod­ucts and in­gre­di­ents.”

Michelle Thew, CEO of Cru­elty

Free In­ter­na­tional, says, “Peo­ple are con­fused about an­i­mal test­ing. The world over, peo­ple want this cruel prac­tice to end, yet ex­ist­ing laws are a patch­work of dif­fer­ent rules with some very big gaps. While more and more coun­tries re­quire non-an­i­mal safety tests and many have taken steps to pro­hibit cos­met­ics test­ing on an­i­mals, there is more work to be done. Where an­i­mal test­ing is al­lowed – on both prod­ucts and in­gre­di­ents - most coun­tries do not re­quire test­ing data to be made avail­able to the pub­lic or even to reg­u­la­tors. This makes it ex­tremely dif­fi­cult to know how wide­spread an­i­mal test­ing is. We are de­lighted Cru­elty Free In­ter­na­tional and The Body Shop are to­gether cam­paign­ing for a ban that would fi­nally end an­i­mal test­ing for­ever.”

The Body Shop was the first in­ter­na­tional beauty brand to cam­paign against the prac­tice of an­i­mal test­ing in cos­met­ics in 1989, lead­ing the way to a Euro­pean Union-wide ban on an­i­mal test­ing in 2013.

The pe­ti­tion can be signed online or at any of The Body Shop’s

3,000 stores across the world. Con­sumers are be­ing en­cour­aged to use the cam­paign hash­tag, #ForeverA­gain­stAn­i­malTest­ing, on so­cial me­dia to raise aware­ness of the is­sue.

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