The brand 7th Sin was launched in the year 2010 as a jeansmith for the trailblazer, the dreamer, the pioneer, the individual- the one! As per its philosophy, the brand looks at denim as a canvas for personal style rather than a universal fabric. In line with this, 7th Sin is pushing the boundaries and paving a new way for denim lovers all over the country. As a connoisseur of washes and an authority on fit, the brand is famed for putting its own spin on the classics; producing coveted styles and washes that are weathered, worn and personal — scrupulously developed to look and feel like they have been owned for years.
The brand’s core target audience are teenagers, who like to stand up, be noticed and celebrate their personal culture.
Top Selling Collection
Although all the collections enjoy excellent demand, the denim collection under the theme Denimology has proven to be the best selling for 7th Sin.
The brand’s latest collection is called Revenge of Bulls.
Product Expansion Plans
As of now, the brand is not looking into expanding its product range; it is looking to further work on the existing products. It has plans to work on washes to give a loud look to the new collection.
Key Markets and Expansion Plans
Although a relatively young brand, 7th Sin has already established its strong hold throughout the country. The brand’s strongest markets include cities like Mumbai, Ahmedabad, Surat, Rajkot, Ranchi, Kolkata and Patna. Presently, the brand retails in 12 Indian states and plans to venture deep into the Indian market soon.
BRAND UPDATE > City and country of origin: Mumbai, India > Year of launch: 2010 > Total number of MBOs: 550 > Total number of cities present in: About 120 > Total number of states present in: 12 > Website: www.7thsin.in