Business of Fashion - - Brand Watch -

The brand 7th Sin was launched in the year 2010 as a jean­smith for the trail­blazer, the dreamer, the pioneer, the in­di­vid­ual- the one! As per its phi­los­o­phy, the brand looks at denim as a can­vas for per­sonal style rather than a uni­ver­sal fab­ric. In line with this, 7th Sin is push­ing the bound­aries and paving a new way for denim lovers all over the coun­try. As a con­nois­seur of washes and an au­thor­ity on fit, the brand is famed for putting its own spin on the clas­sics; pro­duc­ing cov­eted styles and washes that are weath­ered, worn and per­sonal — scrupu­lously de­vel­oped to look and feel like they have been owned for years.

Tar­get Group

The brand’s core tar­get au­di­ence are teenagers, who like to stand up, be no­ticed and cel­e­brate their per­sonal cul­ture.

Top Sell­ing Col­lec­tion

Al­though all the col­lec­tions en­joy ex­cel­lent de­mand, the denim col­lec­tion un­der the theme Den­i­mol­ogy has proven to be the best sell­ing for 7th Sin.

Lat­est Col­lec­tion

The brand’s lat­est col­lec­tion is called Re­venge of Bulls.

Prod­uct Ex­pan­sion Plans

As of now, the brand is not look­ing into ex­pand­ing its prod­uct range; it is look­ing to fur­ther work on the ex­ist­ing prod­ucts. It has plans to work on washes to give a loud look to the new col­lec­tion.

Key Mar­kets and Ex­pan­sion Plans

Al­though a rel­a­tively young brand, 7th Sin has al­ready es­tab­lished its strong hold through­out the coun­try. The brand’s strong­est mar­kets in­clude cities like Mum­bai, Ahmedabad, Su­rat, Ra­jkot, Ranchi, Kolkata and Patna. Presently, the brand re­tails in 12 In­dian states and plans to ven­ture deep into the In­dian mar­ket soon.

BRAND UP­DATE > City and coun­try of ori­gin: Mum­bai, In­dia > Year of launch: 2010 > To­tal num­ber of MBOs: 550 > To­tal num­ber of cities present in: About 120 > To­tal num­ber of states present in: 12 > Web­site: www.7thsin.in

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