Abrand is what, which withstands the fierceful market competition and ultimately manages to gain an outstanding position, which can be measured by the customer satisfaction and their affection which brings them back again to the brand. Afox was started as a fashion brand in 2007. In the initial years, the brand was dedicated to experimenting with cotton trousers and were successfully setting trends. A few years down the line, in 2010, the brand ventured into designer trousers and denim bottom wear. The chic and high quality products were met with good response, cementing the brand’s reputation as a leading bottom wear player of the country.
The brand’s target consumers range from the age 18 years to 50 years who are aware of modern fashion trends and are product and quality conscious.
Afox’s denim range occupies about 25 percent of its overall product portfolio and encompasses a wide range of basic and fancy denims that enjoy unprecedented demand.
For this coming season, the brand plans to keep aside the conventional blues and blacks and would be experimenting with coloured denims. The collection includes a range that plays with unique colours and with blends of new patterns and cuts. The brand also has employed numerous innovative techniques to enhance the products and differentiate the same from others in the market.
Market Expansion Plans
The brand plans to expand its footprint aggressively in the next few years. In line with this, Afox is planning to increase its production rate so that it could cover the other rem aining states of India soon.
> Country & city of brand origin:
> Number of countries present in:
> Year of brand launch: 2007
> Total sales turnover in India
as (FY16-17): `16 crores
> Total number of MBOs: More than
> Number of states present in:15 > Number of cities present in:25