AWAACS

Business of Fashion - - Brand Watch -

Awaacs, from the house of Me­hta Cloth­ing, was launched in 1997 in Ahmedabad. As an ex­pe­ri­enced bot­tom wear player with a long stand­ing ex­is­tence, Me­hta Cloth­ing was quick in notic­ing the need of the In­dian denim mar­ket back then — a denim brand that ad­hered to the phi­los­o­phy of qual­ity at af­ford­able prices. Thus, Awaacs was born to fill the void in the In­dian mar­ket. In the ini­tial days, suc­cess was slow but steady and within a few years, the brand suc­ceeded in es­tab­lish­ing it­self as a dis­creet player in the In­dian denim mar­ket. To­day with 12 dis­trib­u­tors pan In­dia, the brand has carved a niche for it­self and has be­come syn­ony­mous with sober and taste­ful ba­sic den­ims.

Tar­get Group

The brand tar­gets the mid­dle class who wants com­fort­able den­ims for daily wear. Hence, the brand is also sig­nif­i­cantly pop­u­lar among the 35+ age bracket.

Prod­uct Range

The brand’s forte is ba­sic denim. Keep­ing com­fort and fit as ut­most pri­or­ity, Awaacs roll out den­ims that en­joy de­mand for its sim­ple yet refined aes­thet­ics.

Top Sell­ing Col­lec­tions

Ow­ing to its sober aes­thet­ics and com­fort, all the col­lec­tions en­joy equal de­mand.

Up­com­ing Col­lec­tion

Al­though the brand wants to stick to its forte of ba­sic denim, it is also plan­ning to in­tro­duce fash­ion den­ims with branded touch ups like nar­row fits in the near fu­ture.

BRAND UP­DATE

> Coun­try & city of ori­gin:

Ahmedabad (In­dia)

> Num­ber of coun­tries present in:

In­dia only

> Year of brand launch: 1997

> Num­ber of states present in:12 > Num­ber of cities present in:12

> Num­ber of dis­trib­u­tors: 12

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