Awaacs, from the house of Mehta Clothing, was launched in 1997 in Ahmedabad. As an experienced bottom wear player with a long standing existence, Mehta Clothing was quick in noticing the need of the Indian denim market back then — a denim brand that adhered to the philosophy of quality at affordable prices. Thus, Awaacs was born to fill the void in the Indian market. In the initial days, success was slow but steady and within a few years, the brand succeeded in establishing itself as a discreet player in the Indian denim market. Today with 12 distributors pan India, the brand has carved a niche for itself and has become synonymous with sober and tasteful basic denims.
The brand targets the middle class who wants comfortable denims for daily wear. Hence, the brand is also significantly popular among the 35+ age bracket.
The brand’s forte is basic denim. Keeping comfort and fit as utmost priority, Awaacs roll out denims that enjoy demand for its simple yet refined aesthetics.
Top Selling Collections
Owing to its sober aesthetics and comfort, all the collections enjoy equal demand.
Although the brand wants to stick to its forte of basic denim, it is also planning to introduce fashion denims with branded touch ups like narrow fits in the near future.
BRAND UPDATE > Country & city of origin: Ahmedabad (India) > Number of countries present in: India only > Year of brand launch: 1997 > Number of states present in:12 > Number of cities present in:12 > Number of distributors: 12