BUT­TON NOSES

Business of Fashion - - Brand Watch -

But­ton Noses, a brand new ven­ture launched by Spark Cloth­ing, of­fers an en­tire range of girls cloth­ing. The brand of­fers a com­plete range of pre­mium den­ims with all new washes, fab­rics and a whole new ver­sion of denim ac­ces­sories. With a pas­sion for den­ims and ap­pre­ci­a­tion for new fash­ion, But­ton Noses aims at bring­ing the in­ter­na­tional trends in the In­dian mar­kets. With this, Spark has be­come a one stop fash­ion des­ti­na­tion for both lit­tle girls and boys. The brand’s USP is its denim wear seg­ment. The pre­mium brand of­fers mer­chan­dise at an af­ford­able and rea­son­able price, with­out com­pro­mis­ing on the qual­ity of the prod­ucts.

Tar­get Group

The brand tar­gets lit­tle girls in the age bracket of 0-14 years.

Prod­uct Bas­ket

The kidswear brand of­fers an ex­pan­sive range of cloth­ing for lit­tle girls. But­ton Noses of­fers a range of pre­mium den­ims with new washes, fab­rics and also a new ver­sion of denim ac­ces­sories.

Re­tail Pres­ence

But­ton Noses is present in Delhi, Mum­bai, Bengaluru and Pun­jab and re­tails through ap­prox­i­mately 100 MBOs.

Re­tail Ex­pan­sion Plans

But­ton Noses is cur­rently present in 6 states and is plan­ning to ex­pand in all the 32 states of the coun­try. The brand is plan­ning to tar­get metro cities and also B and C cat­e­gory cities across the coun­try.

Online Pres­ence

The brand has re­cently started re­tail­ing through e-com­merce por­tals.

To­tal num­ber of MBOs: 100 +

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