CDF COLUMBIA

Business of Fashion - - Brand Watch -

Es­tab­lished in 1990, CDF Columbia is a brand which has stood with times and is known for its class, style and com­fort. The brand is a lead run­ner in in­no­va­tions in craft­ing a per­fect pair of jeans. The brand fo­cuses on men right from the teenagers to the mid age fash­ion savvy cus­tomers. It is one of the ex­clu­sive brands in plus size den­ims in Asia.

Tar­get Group

The brand tar­gets so­phis­ti­cated youth along with work­ing in­di­vid­u­als from the mid­dle and up­per mid­dle class.

Prod­uct Bas­ket

The brand is known for its range of den­ims that are specif­i­cally tai­lored for plus sizes. The brand is also known for its range of jog den­ims which is hosiery based den­ims avail­able in 6 to 7 va­ri­eties.

Top Sell­ing Col­lec­tion

The brand’s strong­est sell­ing line is its ly­cra based denim col­lec­tion with per­fect fit and wash. The other col­lec­tions of the brand also en­joy good pop­u­lar­ity amongst its con­sumers.

Up­com­ing Col­lec­tion

CDF Columbia strives to come up with new and in­no­va­tive prod­ucts ev­ery year. The brand’s en­deav­ours are con­cen­trated to­wards com­ing up with prod­ucts that align with the lat­est trends but has a dis­tinct flavour of its own. The brand’s up­com­ing col­lec­tion en­com­passes a va­ri­ety of ly­cra den­ims in a plethora of in­no­va­tive styles and washes.

Key Mar­kets

The brand has a very strong pres­ence in the mar­kets of Ma­ha­rash­tra, Tamil Nadu, Ker­ala, Andhra Pradesh, Te­lan­gana, Kar­nataka, Gu­jarat and Goa.

Top 5 Re­tail­ers

The brand’s top re­tail­ers are the Tipsy Topsy Group, J.C. Re­tail In­dia, Mit­lon Group, and the Gaysons - The Fash­ion Look Group.

BRAND UP­DATE

> Coun­try & city of ori­gin:

Mum­bai, In­dia

> Num­ber of coun­tries present in:

4

> Year of brand launch:

2004

> Num­ber of states present in:

11

> To­tal num­ber of MBOs:

800+

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