Deal Jeans, a retail venture of Deal Global Fashions Pvt. Ltd., is a fast fashion women’s western wear brand that believes in bringing fresh fashion from every fashion-forward corner of the world to the trend seekers out here. The brand has an experience of over 16 years in the market and is now offering 14 exclusive product categories in around 2,500 artistic styles crafted every year. Deal Jeans believes in empowering every girl or woman’s personality with its clothing, making her much more attractive than the rest of the crowd.
Deal Jeans targets women in the age group of 18- 35 years and girls under the age bracket of 6- 16 years, who are mainly fashion seekers with a lot of style, attitude and flair.
Deal’s SS’17 collection is a blend of designer denims, stylish summery tops and party dresses. Around
2,500 artistic styles are designed in captivating colours every year. Taking the trends in consideration, styles are then designed to meet the consumers’ fashionable desires blended with trends followed across the globe. Having a strong hold on craftsmanship of denim wear, 32 percent of the brand’s collection comprises of designer denims.
Top Selling Products
This season’s trending styles for Deal Jeans are patch designs played with contrasting blue colours and lace-up jeans having lace embellishments on both sides. Also, studded shorts in rips have been trending this season.
For the upcoming season, the brand feels that embroidery is reigning high. Intricately embroidered floral patterns on denims will give a feminine edge to this wardrobe staple.
Product Expansion Plans
For the coming season, the new denim product range by Deal Jeans would have various new washes, embellishments, fits - slim and skinny, which would be dominating the collection. The distress and torn effect has worked well for the brand this season, and so it has continued this trend for the next season as well.
Deal Jeans, since its inception in 2000, has grown by leaps and bounds and has a strong pan India presence today. The brand retails through 12 exclusive outlets across India and is available at 1,300+ MBOs, 120+ LFS and all leading online shopping portals. Deal Jeans also has one international outlet. The brand is currently focusing on expansion of exclusive brand outlet in India and internationally.
Top 5 Retailers
Shoppers Stop, Central, Globus and Myntra.
Retail Expansion Plans
Deal Jeans foresee itself as a leading fashion apparel brand with an exclusive positioning in the high fashion market. Deal Jeans has launched 12 exclusive brand outlets in India while the opening of 40 more stores is in plan for the year 2017-18. The brand is retailing through one outlet internationally in Lebanon and plans to add 4 more standalone store in 2017-18. The brand is aiming for 70 percent growth by the next year and is also planning to create a global presence in future.
The brand understands that online retail has been the next big thing in fashion industry with increasing craze of internet among the millennials. Deal Jeans feels that the growth of online shopping has tremendously helped to establish the brand much faster as there is no geographical boundary anymore. Today, the brand is available at all leading online portals like Myntra, Abof, ShoppersStop and Jabong.
The fashion industry is undergoing a significant digital revolution. The use of real-time data technology towards inventory management followed by social media marketing for brand promotion and internet technology which facilitates to sell online in a better manner and is helping to establish the brand much faster, has helped the brand diminish any geographical boundary. Use of technology for superior customer experience and sophisticated CRM is a great opportunity for Deal Jeans.
> Country & city of brand origin: Mumbai, India > Number of countries present in: 2
> Year of brand launch: 2000
> Total sales turnover in India as in FY16-17:
> Total number of EBOs: 13
> Total number of SISs: 223
> Total number of MBOs: 1,300+
> Number of states present in: 29
> Number of cities present in: 416
> Total retail space across EBOs & SISs:
> Average sales per sq.ft. per month for above:
> Average bill/ ticket size for above: `3,000