DEAL JEANS

Business of Fashion - - Brand Watch -

Deal Jeans, a re­tail ven­ture of Deal Global Fash­ions Pvt. Ltd., is a fast fash­ion women’s western wear brand that be­lieves in bring­ing fresh fash­ion from ev­ery fash­ion-for­ward cor­ner of the world to the trend seek­ers out here. The brand has an ex­pe­ri­ence of over 16 years in the mar­ket and is now of­fer­ing 14 ex­clu­sive prod­uct cat­e­gories in around 2,500 artis­tic styles crafted ev­ery year. Deal Jeans be­lieves in em­pow­er­ing ev­ery girl or woman’s per­son­al­ity with its cloth­ing, mak­ing her much more at­trac­tive than the rest of the crowd.

Tar­get Group

Deal Jeans tar­gets women in the age group of 18- 35 years and girls un­der the age bracket of 6- 16 years, who are mainly fash­ion seek­ers with a lot of style, at­ti­tude and flair.

Prod­uct Bas­ket

Deal’s SS’17 col­lec­tion is a blend of de­signer den­ims, stylish sum­mery tops and party dresses. Around

2,500 artis­tic styles are de­signed in cap­ti­vat­ing colours ev­ery year. Tak­ing the trends in con­sid­er­a­tion, styles are then de­signed to meet the con­sumers’ fash­ion­able de­sires blended with trends fol­lowed across the globe. Hav­ing a strong hold on crafts­man­ship of denim wear, 32 per­cent of the brand’s col­lec­tion com­prises of de­signer den­ims.

Top Sell­ing Prod­ucts

This sea­son’s trend­ing styles for Deal Jeans are patch de­signs played with con­trast­ing blue colours and lace-up jeans hav­ing lace em­bel­lish­ments on both sides. Also, stud­ded shorts in rips have been trend­ing this sea­son.

Up­com­ing Col­lec­tions

For the up­com­ing sea­son, the brand feels that em­broi­dery is reign­ing high. In­tri­cately em­broi­dered flo­ral pat­terns on den­ims will give a fem­i­nine edge to this wardrobe sta­ple.

Prod­uct Ex­pan­sion Plans

For the com­ing sea­son, the new denim prod­uct range by Deal Jeans would have var­i­ous new washes, em­bel­lish­ments, fits - slim and skinny, which would be dom­i­nat­ing the col­lec­tion. The dis­tress and torn ef­fect has worked well for the brand this sea­son, and so it has con­tin­ued this trend for the next sea­son as well.

Re­tail Pres­ence

Deal Jeans, since its in­cep­tion in 2000, has grown by leaps and bounds and has a strong pan In­dia pres­ence to­day. The brand re­tails through 12 ex­clu­sive out­lets across In­dia and is avail­able at 1,300+ MBOs, 120+ LFS and all lead­ing online shop­ping por­tals. Deal Jeans also has one in­ter­na­tional out­let. The brand is cur­rently fo­cus­ing on ex­pan­sion of ex­clu­sive brand out­let in In­dia and in­ter­na­tion­ally.

Top 5 Re­tail­ers

Shop­pers Stop, Cen­tral, Globus and Myn­tra.

Re­tail Ex­pan­sion Plans

Deal Jeans fore­see it­self as a lead­ing fash­ion ap­parel brand with an ex­clu­sive po­si­tion­ing in the high fash­ion mar­ket. Deal Jeans has launched 12 ex­clu­sive brand out­lets in In­dia while the open­ing of 40 more stores is in plan for the year 2017-18. The brand is re­tail­ing through one out­let in­ter­na­tion­ally in Le­banon and plans to add 4 more stand­alone store in 2017-18. The brand is aim­ing for 70 per­cent growth by the next year and is also plan­ning to cre­ate a global pres­ence in fu­ture.

Online Pres­ence

The brand un­der­stands that online re­tail has been the next big thing in fash­ion in­dus­try with in­creas­ing craze of internet among the mil­len­ni­als. Deal Jeans feels that the growth of online shop­ping has tremen­dously helped to es­tab­lish the brand much faster as there is no ge­o­graph­i­cal bound­ary any­more. To­day, the brand is avail­able at all lead­ing online por­tals like Myn­tra, Abof, Shop­per­sS­top and Jabong.

Tech­nol­ogy De­ploy­ment

The fash­ion in­dus­try is un­der­go­ing a sig­nif­i­cant dig­i­tal rev­o­lu­tion. The use of real-time data tech­nol­ogy to­wards in­ven­tory man­age­ment fol­lowed by so­cial me­dia mar­ket­ing for brand pro­mo­tion and internet tech­nol­ogy which fa­cil­i­tates to sell online in a bet­ter man­ner and is help­ing to es­tab­lish the brand much faster, has helped the brand di­min­ish any ge­o­graph­i­cal bound­ary. Use of tech­nol­ogy for su­pe­rior cus­tomer ex­pe­ri­ence and so­phis­ti­cated CRM is a great op­por­tu­nity for Deal Jeans.

BRAND UP­DATE

> Coun­try & city of brand ori­gin: Mum­bai, In­dia > Num­ber of coun­tries present in: 2

> Year of brand launch: 2000

> To­tal sales turnover in In­dia as in FY16-17:

`110 crores

> To­tal num­ber of EBOs: 13

> To­tal num­ber of SISs: 223

> To­tal num­ber of MBOs: 1,300+

> Num­ber of states present in: 29

> Num­ber of cities present in: 416

> To­tal re­tail space across EBOs & SISs:

39,950 sq.ft.

> Av­er­age sales per sq.ft. per month for above:

`2,200

> Av­er­age bill/ ticket size for above: `3,000

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