FO­CUS JEANS

Business of Fashion - - Brand Watch -

Fo­cus Jeans was launched over a decade back with the force of sheer pas­sion — pas­sion for inim­itable style, pas­sion for su­perla­tive fin­ish, pas­sion for per­fect class. From a very hum­ble be­gin­ning to be­ing present in more than 3,000 out­lets across mul­ti­ple states, Fo­cus Jeans is to­day seen not only as one of the most con­tem­po­rary and stylish brands at par with any in­ter­na­tional brand but also de­liv­ers bet­ter value for money. Each style cre­ated by the brand is a re­flec­tion of the wearer’s at­ti­tude, per­son­al­ity and class.

Tar­get Group

Fo­cus Jeans as­pires to dress up to­day’s women — both young and the young at heart. The tar­get au­di­ence falls largely in the age group of 18- 36 years but the brand con­cen­trates more on women aged 22- 32 years. They are both brand im­age and qual­ity con­scious, are in tune with the lat­est trends and seek good value for money.

Prod­uct Bas­ket

The brand’s prod­uct bas­ket com­prises of more than 150 dif­fer­ent styles, shades and fits, cater­ing to each and ev­ery need and taste of a woman.

The prod­uct range is clas­si­fied into 6 dif­fer­ent cat­e­gories as per style and price seg­ments. They are clas­si­fied as: Clas­sics, TrueBlues, Pre­mium, Jeg­gings, Cot­tons and Hot­ties (Capris). The prod­uct line con­sists of ba­sic jeans, trendy jeans, an­kle lengths, capris, shorts, jeg­gings and cot­tons.

Up­com­ing Col­lec­tions

Apart from its en­tire range of Clas­sic Jeans — prob­a­bly one of the largest ranges avail­able in the mar­ket, Fo­cus Jeans launches a new col­lec­tion ev­ery sea­son that cap­tures the flavour of the sea­son and the ris­ing new trends. The brand’s ex­pe­ri­enced stylists in­dulge and play with amaz­ing shades, washes and fab­rics to cre­ate some of the best pair of jeans ev­ery sea­son — which usu­ally not just gets ac­knowl­edged for the style or fit but also for their feel, fin­ish and ef­fects.

Prod­uct Ex­pan­sion Plans

Like ev­ery year, Fo­cus Jeans will keep on of­fer­ing new prod­uct line ups, in­tro­duce new sea­sonal styles and fin­ish and in­crease the width of its price seg­ment on the top as well as the bot­tom wear.

Re­tail Pres­ence

The brand is present in mini met­ros and large and small towns. Fo­cus Jeans re­tails through more than 2,500 re­tail out­lets and also have a good mix of MBOs and LFS.

Re­tail Ex­pan­sion Plans

Fo­cus Jeans is plan­ning to be present in al­most 4,000 to 5,000 out­lets across the na­tion within a cou­ple of years. The brand is also look­ing for dis­trib­u­tors and agents na­tion­wide who will part­ner in its growth for long term.

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