Focus Jeans was launched over a decade back with the force of sheer passion — passion for inimitable style, passion for superlative finish, passion for perfect class. From a very humble beginning to being present in more than 3,000 outlets across multiple states, Focus Jeans is today seen not only as one of the most contemporary and stylish brands at par with any international brand but also delivers better value for money. Each style created by the brand is a reflection of the wearer’s attitude, personality and class.
Focus Jeans aspires to dress up today’s women — both young and the young at heart. The target audience falls largely in the age group of 18- 36 years but the brand concentrates more on women aged 22- 32 years. They are both brand image and quality conscious, are in tune with the latest trends and seek good value for money.
The brand’s product basket comprises of more than 150 different styles, shades and fits, catering to each and every need and taste of a woman.
The product range is classified into 6 different categories as per style and price segments. They are classified as: Classics, TrueBlues, Premium, Jeggings, Cottons and Hotties (Capris). The product line consists of basic jeans, trendy jeans, ankle lengths, capris, shorts, jeggings and cottons.
Apart from its entire range of Classic Jeans — probably one of the largest ranges available in the market, Focus Jeans launches a new collection every season that captures the flavour of the season and the rising new trends. The brand’s experienced stylists indulge and play with amazing shades, washes and fabrics to create some of the best pair of jeans every season — which usually not just gets acknowledged for the style or fit but also for their feel, finish and effects.
Product Expansion Plans
Like every year, Focus Jeans will keep on offering new product line ups, introduce new seasonal styles and finish and increase the width of its price segment on the top as well as the bottom wear.
The brand is present in mini metros and large and small towns. Focus Jeans retails through more than 2,500 retail outlets and also have a good mix of MBOs and LFS.
Retail Expansion Plans
Focus Jeans is planning to be present in almost 4,000 to 5,000 outlets across the nation within a couple of years. The brand is also looking for distributors and agents nationwide who will partner in its growth for long term.