The first Gap store opened in 1969 with a simple idea — to make it easy to find a good pair of jeans and based on a commitment to do more. Over the past 46 years, the brand has grown from a single store to a global fashion business, present in 90 countries worldwide.
Gap entered the Indian market at the right time, when the demand for international brands was growing. Since its introduction to the country 2 years ago, the brand has opened 11 stores in 6 cities. With the launch of Gap on nnnow.com and Amazon, Gap is now available in multiple geographic locations in the country.
The iconic American brand stands for an individual who likes to express his/her personal sense of style, while being on-trend. Gap’s primary audience would comprise millennials and young families.
Denim’s Share in the Product Basket
Gap is a clothing and accessories brand and denim contributes to about 20-25 percent of its core business. Denim bottoms are fast movers for the brand, both across men’s and women’s categories.
Top Selling Collection
In the men’s category, the top selling styles are skinny, slim and straight. These styles come with varied levels of stretch allowing ease of movement. Within the women’s category, high waist, skinny, and girlfriend denim styles sell particularly well.
Staying true to the American style, this Fall ’17 women’s collection focuses on sculpt jeans, which offer impeccable fit and style, true Skinny and leggings that come in different colours and prints. For men, the concentration is on performance denim which includes stretch jeans, fit jeans and active jeans.
Gap’s primary key markets are in the metros — Delhi, Mumbai, Bengaluru, Chennai. The newly launched stores in Indore and Pune are also catching up fast.
Gap continues to strive towards its five year plan of growing the number of stores in the country to 40. The brand already has launched stores in tier-II cities such as Pune and Indore and are only looking forward to growing in store count.
After the launch of 11 stores, the brand launched itself on gap.nnnow.com. It also has made its collections available on Amazon.in to make shopping easier and more accessible to its customers.
Gap’s online store on nnnow.com provides the option of click and collect in store, or any preferred delivery address within 48 hours. In-store customers can now indulge in the luxury of endless aisle and order products from other stores in case of stock out or size out. This allows the customers unparalleled access to all Gap stores from one location.
BRAND UPDATE > Country & city of brand origin: San Franciso, Usa > Year of brand launch in India: 2015 in India > Number of countries present in: 49 > Total number of EBOs in India: 11 > Number of Indian states present in: 5 > Number of Indian...