LEEGEND & CAESAR
Leegend and Caesar are brands of Charchit Apparels Private Limited that was started in 1992 in Ahmedabad. The company has very humble roots in the begining; it started operations with only 10 sewing machines. But over the years, the brand has bloomed into a reputed name in the denim market in India because of its quality assured product. Today, the brand is armed with a manufacturing unit that houses 200 sewing and 50 special machines.
Leegend and Caesar target the educated middle class that is very extremely conscious about both quality and price.
Both the brands are bottom wear brands and denim comprises of 50 percent of each of its product range.
Top Selling Denim Collections
Both Leegend and Caesar produce garments with designs and quality that do not fade with time. Hence, almost all the collections that these two brands produce enjoy equal demand.
The company believes that the fashion element in denim has gone down tremendously and contemporary trends are increasingly leaning towards cleaner finishes and looks. In line with this, 70 percent of the production features simple denim with neat looks. Indigo is a staple colour and both Leegend and Caesar offer about 5 choices in colour in the indigo family.
Kolkata, Gujarat, Bihar, Uttar Pradesh and south Indian states are the strongest markets of the brand.
Top 5 Retailers
Vishal Mega Mart, Bazar Retail, Chennai Silk, Pothys Garments and Anil Trading Company.
BRAND UPDATE > Country & City of brand origin: Ahmedabad, India > Number of countries present in: India and South West Asia
> Year of brand launch: 1992 > Total sales turnover in India (FY16-17): `25 crores > Total number of MBOs: 250 +