No Error, one of the leading denim brands in India was established as a trading firm. Eventually, as the brand market in India took shape, it graduated into a brand that has long been associated with utmost quality and reliability. With lucid understanding, the brains behind the brand combined the best of all worlds to bring forth a range that stood tall in terms of comfort and fit. The brand has today become synonymous with women’s wear in India and enjoys the trust of an ever growing list of consumers.
No Error’s main target group is women. The brand targets the modern women between the age group of 16- 40 years, who are fashion savvy and keep a tab of the latest trends.
The brand’s product basket encompasses a trendy range of denims and jeggings for women. All products are made from the finest of fabrics, utilising cutting edge techniques and machinery; hence they are unmatched in terms of quality and comfort.
Top Selling Collections
Although all the collections of the brand enjoy equal demand, its range of ankle length and cropped length denims deserves special mention as it is the most sought after range of the brand.
No Error is known for its innovation. The brand has always been a frontrunner in bringing new styles, cuts and fabrics to the market. This season the brand plans to introduce a line of new fits and washes.
Carron in Bengaluru, Sagar in Mumbai, Shree Shivam in Raipur, Okantam in Sirsa and Favourite Shop in Bengaluru.
Retail Expansion Plans
The brand believes in expanding through exclusive brand outlets and plans to launch 10 EBOs by early next year.
No Error plans to establish itself in the markets of Bihar, Tamil Nadu and Andhra Pradesh.
> Country & city of brand origin:
> Number of countries present in:
> Year of brand launch: 2005
> Total sales turnover in India (FY16-17):
> Total number of doors, the brand is
present in India: 1,100+