Business of Fashion - - Brand Watch -

No Er­ror, one of the lead­ing denim brands in In­dia was es­tab­lished as a trad­ing firm. Even­tu­ally, as the brand mar­ket in In­dia took shape, it grad­u­ated into a brand that has long been as­so­ci­ated with ut­most qual­ity and re­li­a­bil­ity. With lu­cid un­der­stand­ing, the brains be­hind the brand com­bined the best of all worlds to bring forth a range that stood tall in terms of com­fort and fit. The brand has to­day be­come syn­ony­mous with women’s wear in In­dia and en­joys the trust of an ever grow­ing list of con­sumers.

Tar­get Group

No Er­ror’s main tar­get group is women. The brand tar­gets the mod­ern women be­tween the age group of 16- 40 years, who are fash­ion savvy and keep a tab of the lat­est trends.

Prod­uct Bas­ket

The brand’s prod­uct bas­ket en­com­passes a trendy range of den­ims and jeg­gings for women. All prod­ucts are made from the finest of fab­rics, util­is­ing cut­ting edge tech­niques and ma­chin­ery; hence they are un­matched in terms of qual­ity and com­fort.

Top Sell­ing Col­lec­tions

Al­though all the col­lec­tions of the brand en­joy equal de­mand, its range of an­kle length and cropped length den­ims de­serves special men­tion as it is the most sought af­ter range of the brand.

Up­com­ing Col­lec­tion

No Er­ror is known for its in­no­va­tion. The brand has al­ways been a fron­trun­ner in bring­ing new styles, cuts and fab­rics to the mar­ket. This sea­son the brand plans to in­tro­duce a line of new fits and washes.

Top Re­tail­ers

Car­ron in Bengaluru, Sa­gar in Mum­bai, Shree Shivam in Raipur, Okan­tam in Sirsa and Favourite Shop in Bengaluru.

Re­tail Ex­pan­sion Plans

The brand be­lieves in ex­pand­ing through ex­clu­sive brand out­lets and plans to launch 10 EBOs by early next year.

New Mar­kets

No Er­ror plans to es­tab­lish it­self in the mar­kets of Bi­har, Tamil Nadu and Andhra Pradesh.


> Coun­try & city of brand ori­gin:

Mum­bai, In­dia

> Num­ber of coun­tries present in:


> Year of brand launch: 2005

> To­tal sales turnover in In­dia (FY16-17):

`10 crores

> To­tal num­ber of doors, the brand is

present in In­dia: 1,100+

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