Parx is a men’s casual wear brand originating from the house of Raymond. Started in the year 1999, the brand is now gaining momentum and has now become one amongst the fastest growing men’s casual wear brand in the country. Parx operates through Raymond shops, multi brand stores, exclusive brand outlets, large format stores and e-commerce portals.
Youth are the helm of Parx’s target customers with its core audience being in the age group of 25- 30 years. The brand targets males who are aware of the latest trends, are trendy, confident, fashionable and brand driven. Parx offers affordable fast fashion for a young, high spirited individual who takes initiatives, wants something better and is ready to face the future.
Parx offers all day casual wear solutions aimed for young audience. Shirts are the top selling brick for the brand followed by knits, denims, trousers, etc. Denim wear contributes to about 10 percent of the overall product category of the brand.
Top Selling Products
The top selling denim collections by Parx include ranges like stay black which have high colour fastness, peach finished denims which have a soft hand feel, slim tapered fit which are best selling products and most loved for their fits.
For the forthcoming season, Parx has plans to launch its hybrid denims, which are a mix of knitted and woven denims.
Product Expansion Plans
Denim is the fastest growing category in the product mix of Parx and the brand expects the momentum to continue for the times to come. Parx is focusing on expanding its range and
is banking on capitalising the latest technological and style related trends that market has to offer.
Parx has an expansive presence in Uttar Pradesh and West Bengal. The brand also retails through its TRS and MBO network in these states and is now focusing on opening its EBOs across tier –II and -III cities in these states.
Top 5 Retailers
Central in 14 cities; Reliance Trendz in 20 cities, Bindals in UP; Chunmun in Delhi-NCR; Kalyan Silks in South India and tier -II cities; Pothys in Tamil Nadu.
Retail Expansion Plans
Parx intends to enlarge its presence across tier-II and –III markets in India. The brand also has plans to expand its presence via EBO or trade expansion.
The brand is present across all major retailers in the country both vertical and horizontal. Additionally, Parx also retails through its own in-house e-commerce portal, Raymondnext.com
Technology has helped in evolving Parx’s denim category immensely. With innovations brought on table by companies like Lycra, Lenzing, etc., the category has evolved immensely. Laser technology and similar developments has also helped in ways more than one.
Parx is in pursuit of developing omni flow channel by which it intends to connect the TRS, LFS, EBOs and online channels and services for its customers.
> Country & city of brand origin: Thane,
> Year of brand launch: 1999
> Total number of EBOs: 13
> Total number of SISs: 139
> Total number of MBOs: 410
> Number of states present in: Pan
> Number of cities present in: 250
> Total retail space across EBOs & SISs:
> Same store sales growth rate (in %
for EBOs): 10%
> Name of own online store: www.
> Share of sales from online: 5%