Poison began its journey in 1980 with primary focus on men’s basic denims. It was indeed a modest beginning but over the years, the company has evolved immensely owing to its commitment to quality and exclusivity. Today, Poison is counted among India’s fastest growing denim companies, with a reputation for providing formidable value and international style across an aesthetically rich range of fashionable and trendy denims for men. Their core vision is simple — to give the buyer the best in fashion and consumer trends. They are dedicated to shelling out pocket-friendly world class products and become a leader in the booming apparel industry of India.
Poison targets the young part of the population and it wants to be recognized as the preferred brand in the domain of men’s denim wear.
The brand is home to a complete range of men’s denims that come in a variety of fits, styles and colours.
Top Selling Collection
The brand’s core selling collection is the recently launched range of coloured denims.
Considering denim is the backbone of the brand, it keeps on refreshing its denim collection every season. In the upcoming denim collection the brand has concentrated on colored denims than the basic blues. Tailored using the best fabric and innovative techniques, the collection features chic styles, detailed cuts and a variety of contemporary fits. The brand is also planning a complete new range with new materials and different shades and washes.
Poison’s primary markets are Maharashtra, Andhra Pradesh, Gujarat, Tamil Nadu, Madhya Pradesh, Uttar Pradesh, West Bengal.
Jai Hind and C’lai in Pune; Chermas, JC Brothers and RS Brothers in Hyderabad; G3 in Surat; and Pothys in Tamil Naidu.
Marketing & Promotion
The brand plans to explore new markets by creating awareness about the brand via TV ads, e-commerce, hoardings and other resourceful media.
> Country & city of brand origin:
> Number of countries present in: 3 > Year of brand launch: 1980
> Total number of SISs: 175 approx > Total number of MBOs: 700
> Number of states present in: 19
> Number of cities present in : 70