RELIANCE BRANDS IN A JOINT VENTURE OPENS FIRST BALLY STORE IN DELHI
RELIANCE BRANDS JOINT VENTURE OPENS ITS FIRST F GSHIP STORE IN DELHI
The Swiss luxury brand Bally has launched its first flagship store in Delhi. A quick peek.
The Swiss luxury brand Bally has launched its first flagship store in a joint venture partnership with Reliance Brands in India. The brand has opened a spanking new store in Delhi’s luxe mall DLF Emporio. The store is almost like a Disneyland offering modern leather goods.
Established in 1851 by Carl Franz Bally, the brand is known for its cutting edge design and engagement with contemporary architects. After a legacy of working with influential architects such as Robert Mallet- Stevens, Andrée Putman, Le Corbusier and Karl Moser, the partnership with David Chipperfield Architects naturally follows.
The new store provides Bally with a prominent platform to develop its presence in this important market, and is part of the Swiss luxury brand’s global repositioning and continuous expansion plans.
Frederic de Narp, CEO, Bally, said, “We are very excited about this joint venture. In collaboration with Reliance, we have identified a roadmap to develop the brand in proven retail locations in four key cities — New Delhi, Mumbai, Chennai and Kolkata. Joining forces with a partner of this calibre makes us very confident that we can be relevant and successful in the market. Indian consumers are very discerning and have an appreciation for quality and craftsmanship,
the demands for which Bally is perfectly suited to meet.”
Commenting on the joint venture with the brand, Darshan Mehta, CEO, Reliance Brands Limited, said, “Bally triangulates rich heritage, Swiss quality and a bold and confident aesthetic. All this, layered with a contemporary design ethos makes it a brand that our customers in India will be thrilled to experience. It is with great pride that we launch the new store of Bally and grow the world’s second oldest luxury brand in India.”
Bally is anchored in an exceptional heritage of shoe-making and today offers unique and vibrant designs across accessories, ready-to-wear and eyewear.
Notably, this is Bally’s second stint in India. The brand first entered the country’s market with a franchise tie up with the Bird Group and ran two stores, before the alliance fell apart last year.
Bally’s newly opened store offers the brand’s Autumn/ Winter ‘17 collection including women’s and men’s shoes, accessories and leather goods. This season, the collection evokes the mood of a gentleman’s club in 1970s New York city, which can be seen in the striking contrast of opulent evening dress and urban sportswear.
The new store provides Bally with a prominent platform to develop its presence in an elegant and classy fashion. The store is one-of-its-kind aethetically designed to showcase the best of the luxury fashion by the brand.
The New Delhi store incorporates the design by David Chipperfield Architects, boasting luxurious walnut panel walls and tile flooring laid with wool and silk-blend carpets in pink and green, separating the women’s and men’s collections. Chipperfield’s work represents a ground-breaking combination of institutional concepts and a modern vision.
The store has been designed by David Chipperfield Architects.
Reliance Brands Ltd.
DLF Emporio, Vasant Kunj, New Delhi