RELIANCE BRANDS IN A JOINT VEN­TURE OPENS FIRST BALLY STORE IN DELHI

RELIANCE BRANDS JOINT VEN­TURE OPENS ITS FIRST F GSHIP STORE IN DELHI

Business of Fashion - - Contents -

The Swiss lux­ury brand Bally has launched its first flag­ship store in Delhi. A quick peek.

The Swiss lux­ury brand Bally has launched its first flag­ship store in a joint ven­ture part­ner­ship with Reliance Brands in In­dia. The brand has opened a spank­ing new store in Delhi’s luxe mall DLF Em­po­rio. The store is al­most like a Dis­ney­land of­fer­ing mod­ern leather goods.

Es­tab­lished in 1851 by Carl Franz Bally, the brand is known for its cut­ting edge de­sign and en­gage­ment with con­tem­po­rary ar­chi­tects. Af­ter a legacy of work­ing with in­flu­en­tial ar­chi­tects such as Robert Mal­let- Stevens, An­drée Put­man, Le Cor­bus­ier and Karl Moser, the part­ner­ship with David Chip­per­field Ar­chi­tects nat­u­rally fol­lows.

The new store pro­vides Bally with a prom­i­nent plat­form to de­velop its pres­ence in this im­por­tant mar­ket, and is part of the Swiss lux­ury brand’s global repo­si­tion­ing and con­tin­u­ous ex­pan­sion plans.

Frederic de Narp, CEO, Bally, said, “We are very ex­cited about this joint ven­ture. In col­lab­o­ra­tion with Reliance, we have iden­ti­fied a roadmap to de­velop the brand in proven re­tail lo­ca­tions in four key cities — New Delhi, Mum­bai, Chen­nai and Kolkata. Join­ing forces with a part­ner of this cal­i­bre makes us very con­fi­dent that we can be rel­e­vant and suc­cess­ful in the mar­ket. In­dian con­sumers are very dis­cern­ing and have an ap­pre­ci­a­tion for qual­ity and crafts­man­ship,

the de­mands for which Bally is per­fectly suited to meet.”

Com­ment­ing on the joint ven­ture with the brand, Darshan Me­hta, CEO, Reliance Brands Lim­ited, said, “Bally tri­an­gu­lates rich her­itage, Swiss qual­ity and a bold and con­fi­dent aes­thetic. All this, lay­ered with a con­tem­po­rary de­sign ethos makes it a brand that our cus­tomers in In­dia will be thrilled to ex­pe­ri­ence. It is with great pride that we launch the new store of Bally and grow the world’s sec­ond old­est lux­ury brand in In­dia.”

Bally is an­chored in an ex­cep­tional her­itage of shoe-mak­ing and to­day of­fers unique and vi­brant de­signs across ac­ces­sories, ready-to-wear and eye­wear.

No­tably, this is Bally’s sec­ond stint in In­dia. The brand first en­tered the coun­try’s mar­ket with a fran­chise tie up with the Bird Group and ran two stores, be­fore the al­liance fell apart last year.

Col­lec­tion:

Bally’s newly opened store of­fers the brand’s Au­tumn/ Win­ter ‘17 col­lec­tion in­clud­ing women’s and men’s shoes, ac­ces­sories and leather goods. This sea­son, the col­lec­tion evokes the mood of a gentle­man’s club in 1970s New York city, which can be seen in the strik­ing con­trast of op­u­lent evening dress and ur­ban sports­wear.

Store Theme:

The new store pro­vides Bally with a prom­i­nent plat­form to de­velop its pres­ence in an el­e­gant and classy fash­ion. The store is one-of-its-kind ae­thet­i­cally de­signed to show­case the best of the lux­ury fash­ion by the brand.

Store In­te­ri­ors:

The New Delhi store in­cor­po­rates the de­sign by David Chip­per­field Ar­chi­tects, boast­ing lux­u­ri­ous wal­nut panel walls and tile floor­ing laid with wool and silk-blend car­pets in pink and green, sep­a­rat­ing the women’s and men’s col­lec­tions. Chip­per­field’s work rep­re­sents a ground-break­ing com­bi­na­tion of in­sti­tu­tional con­cepts and a mod­ern vi­sion.

Store De­signer:

The store has been de­signed by David Chip­per­field Ar­chi­tects.

BRAND: Bally

PRO­MOTER:

Reliance Brands Ltd.

LO­CA­TION:

DLF Em­po­rio, Vas­ant Kunj, New Delhi

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