Group KFPL Conference: Showcases Innovations & Awards Legends In Textiles Business
Group KFPL (established in 1979 as Kohinoor Textile and a single brand Yashfab) has over the years registered phenomenal growth. A look.
Group KFPL began its modest journey in 1979 as a small company - Kohinoor Textile, with one single brand of 36 inch shirting, i.e., Yashfab. Over the years with sheer determination and a clear vision, the company has registered a phenomenal growth. The group has brands under the name of Yashfab, D&J, Nemesis, S&Y, Keith James, Vercelli, Cotton Universe, Linen Fusion and Ambarish offering a complete variety of shirting and suiting to its discerning customers spread across India. The company follows an innovative approach by offering something new each year, be it a new brand or a unique collection. Today, the group has a network of more than 4,000 retailers pan India to whom company sells directly through a team of dedicated sales agents.
Talking about the company’s successful journey, Haresh Mehta, Chairman and MD, KFPL Group, says, “We have had a positive growth level since the begining. With an organic growth of 20 percent per annum the company has been steady growing in achieving new frontiers. Our image is known in the market for giving quality and innovation. In total, the retail turnover of the company is around `300 crores and we have a target to achieve a growth of 25 percent wherein, I want to touch a target of `375 crores by FY ’17-18.” Mehta is also considered as a guru in the field of textile marketing and has been an advisor to some of the top textile companies in India. Adding further on the retail positioning, Mehta quotes, “In the South and the West, the company addresses directly to retail. In places like Punjab, Bihar, UP, etc., we appoint wholesalers who supply at the retail end. In total, we address approx 4,000 retailers across the country. In this matrix, around 1,000 retailers order fabric in every 2 months and around 500 retailers order every month. About 250 retailers order every week and others order according to seasons, around 2 to 3 times in a year.” The company also has one exclusive outlet in Parel, Mumbai and plans to open more in 2018, once it’s totally ready with its feedback and research. Initially, the company plans to invest by itself and and moving ahead it would consider the franchising route also. KFPL is also exporting to countries like Indonesia, Hong Kong, Africa which have Indian origin and have tailoring shops.
KFPL- Annual Conference- Cochin
Each year, KFPL organizes an annual conference wherein they address their top 250- 300 retailers to some destination in India or
abroad. This year their annual conference was held at Le Meridien, Cochin from the 30th July to 2nd August. The 2017 edition of the conference marked the biggest event in the entire history of the group. The event hosted a gala evening which marked an enviable gathering of distinguished guests who had come from more than 300 cities of India. During the course of the evening, the group launched 7 new catalogues for all its prestigious brands. These new collections showcased the group’s strength in the textile industry in terms of quality, variety, fashion and presentation. The event also marked the launch of a suiting collection under the group’s brand D&J. A first of its kind in India, the fabric is delicately crafted from the finest Supima Cotton with Tencel and Lycra which imparts a feel and finish like no other. This innovative fabric is the latest addition to the Freefit collection by D&J and is created under special collaboration with Luthai Textiles, China.
Talking about the collaboration with Luthai Textiles, Mehta says, “The company was already there in shirting and was supplying to India and we asked them to develop cotton suiting which is going to be the future. Since we encouraged them to create something innovative for the Indian market, the monopoly to retail this fabric is especially with us.” Group KFPL also held their prestigious Legend Awards to acclaim the true winner in the textile retail across India.
Group KFPL Legend Award presented to Kohinoor Group, Ahmednagar and accepted by Pradeep Gandhi and his wife Neeta Gandhi
Group KFPL Fastest Expansion and Growth Award presented to Jade Blue, Ahmedabad and accepted by Jitendra Chauhan
Group KFPL Legend Award presented to SVT Group and accepted by N. Krishna and his wife (Bengaluru)
Group KFPL Legend Award presented to Jai Hind Collection Group, Pune and accepted by Dinesh Jain and his wife Meena Jain