Business of Fashion - - Letters to the Editor -

Congratulations to the en­tire team of IM­AGES BoF for the way it re­flected the trends in the in­ner­wear in­dus­try. The magazine to­day has be­come the de­fin­i­tive guide to the news and hap­pen­ings in the ap­parel in­dus­try. As a per­son from the in­dus­try, the magazine is of great use to me.

- Ab­hi­gyan Jain, En­tre­pre­neur, Su­rat

The ar­ti­cle on in­ner­wear in Au­gust is­sue of IM­AGES BoF was very ap­peal­ing. As I am from a con­ser­va­tive fam­ily, the is­sue was very in­for­ma­tive to me. It in­formed me on the trends and pref­er­ences.

- La­vanika Amoriya, House­wife, In­dore

I read the Au­gust is­sue of IM­AGES BoF and amidst many oth­ers in the magazine, I was im­pressed with the ar­ti­cle on on­line in­ner wear, “A Wish Come True”. The flow of the story is well put to­gether and the mat­ter is in­for­ma­tive as well. Keep up the good work.

- Ashika Pa­tel, Mar­ket­ing An­a­lyst, Mum­bai

The ar­ti­cle, “Leader Talk: In­side the In­ner­wear In­dus­try” in your Au­gust is­sue de­serves spe­cial men­tion. It threw light on most as­pects of the in­dus­try. I am happy to see there are mag­a­zines such as yours which pro­vide an un­bi­ased view of the mar­ket.

- Rahul Bha­tia, Re­tailer, New Delhi

It was great to read the fea­ture on celebrity in­ner­wear trends and win­ter trends for in­ner­wear. Please fea­ture more such con­tents cov­er­ing quaint yet time­less trends.

- Niy­orkona Phukan, Stu­dent (Fash­ion De­sign), Guwahati

The ar­ti­cle on in­ner­wear by Me­her Castelino, “No Longer Invisible”, on de­signer in­ner­wears was en­rich­ing. I my­self run a branded in­ner­wear gar­ment store, there­fore, liked the story as it pro­vided an in­sight into the in­ner­wear mar­ket.

- Sneha Sharma, De­signer, Mum­bai

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