Ritu Kumar’s Twin Favourites
Ritu Kumar is one of India’s foremost designers, who has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. With a background in art history and museology, her understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. While Ritu Kumar’s forte lies in traditional Indian clothes that draw heavily on the textile and embroidery heritage of India and remain classics of their kind, she has evolved another style for the young buyer, a collection that, in her words, has “redefined traditional handwriting to meet the changing needs of the new generation”. The inspiration of these garments is basic Indian motifs, prints and embroideries but with the usage of a wide range of western silhouettes mingled with Indian styles.
Ritu Kumar, Fashion Designer