Ritu Ku­mar’s Twin Favourites

Business of Fashion - - Contents -

Ritu Ku­mar is one of In­dia’s fore­most de­sign­ers, who has de­vel­oped a unique style of her own, re­flect­ing the an­cient tra­di­tions of In­dian crafts­man­ship in a con­tem­po­rary vo­cab­u­lary. With a back­ground in art his­tory and muse­ol­ogy, her un­der­stand­ing of an­cient de­signs and the in­no­va­tive use of tra­di­tional crafts has cre­ated a new clas­si­cism. While Ritu Ku­mar’s forte lies in tra­di­tional In­dian clothes that draw heav­ily on the tex­tile and em­broi­dery her­itage of In­dia and re­main clas­sics of their kind, she has evolved an­other style for the young buyer, a col­lec­tion that, in her words, has “rede­fined tra­di­tional hand­writ­ing to meet the chang­ing needs of the new gen­er­a­tion”. The in­spi­ra­tion of th­ese gar­ments is ba­sic In­dian mo­tifs, prints and em­broi­deries but with the us­age of a wide range of western sil­hou­ettes min­gled with In­dian styles.

Ritu Ku­mar, Fash­ion De­signer

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