Dwarkadas Chan­du­mal Jew­ellers

Business of Fashion - - Contents -

With a legacy that spans over 65 years, Dwarkadas Chan­du­mal Jew­ellers, or DC Jew­ellers as it is known, weaves magic with flam­boy­ant styles and has to­day be­come syn­ony­mous with mag­nif­i­cence and grandeur. Launched in 1958, the brand spe­cial­izes in bri­dal and cou­ture jew­ellery that are unique but classy and fea­ture orig­i­nal­ity and per­fect crafts­man­ship. Dwarkadas Chan­du­mal Jew­ellers have been a veteran brand in the jew­ellery ex­port as well as im­port busi­ness for decades and have re­ceived a nod of ap­pre­ci­a­tion from one and all. Over the years, the brand has es­tab­lished it­self by virtue of its ex­cel­lence and ex­quis­ite de­sign­ing sen­si­bil­i­ties, that make the brand what it is to­day.

Core Tar­get Group

The brand tar­gets jew­ellery afi­ciona­dos, es­pe­cially women, who be­lieve in mak­ing mem­o­ries and are look­ing to set trends and feel like the di­a­mond that she adorns — strong and ra­di­ant. The brand’s typ­i­cal con­sumers are am­bi­tious, de­sire a good life­style and have a re­fined taste in fash­ion.

Core Prod­uct Cat­e­gories

With a huge and di­verse col­lec­tion de­signed to prop­a­gate their “Larger than Life” the­ory, the brand aims to leave ev­ery cus­tomer with a to­ken of time­less ex­cel­lence. The brand’s col­lec­tion of at­trac­tive di­a­mond stud­ded jew­ellery, polki (un­cut) and eth­nic gold jew­ellery is full of per­son­al­ity and fem­i­nine moder­nity with a fin­ger on the re­tail pulse. All prod­ucts of­fered by the brand re­flect its pen­chant for orig­i­nal­ity and su­pe­rior crafts­man­ship.

Nom­i­nated Oc­ca­sion Wear Col­lec­tion

The brand’s festive col­lec­tion is called ‘A Brush with Roy­alty’ and fea­tures a wide range of el­e­gant jew­ellery that in­stills a sense of poise and grace in the wearer.

De­sign Aes­thet­ics and Details

With in­tri­cate de­signs and de­tailed artistry, this col­lec­tion prom­ises to com­pli­ment the spirit of the festive sea­son with a panache. The use of jew­els like emer­alds, blue sap­phires, amethysts and ru­bies along with pearls and polki gives this ex­quis­ite col­lec­tion mul­ti­ple hues and tones and of­fers a gra­cious and dis­tin­guished look.

Forth­com­ing Fall/Win­ter Col­lec­tion

Dwarkadas Chan­du­mal Jew­ellers aims to cre­ate in­no­va­tive pieces that will im­press and be in step with in­ter­na­tional trends to match the festive and wed­ding sea­son.

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