Dwarkadas Chandumal Jewellers
With a legacy that spans over 65 years, Dwarkadas Chandumal Jewellers, or DC Jewellers as it is known, weaves magic with flamboyant styles and has today become synonymous with magnificence and grandeur. Launched in 1958, the brand specializes in bridal and couture jewellery that are unique but classy and feature originality and perfect craftsmanship. Dwarkadas Chandumal Jewellers have been a veteran brand in the jewellery export as well as import business for decades and have received a nod of appreciation from one and all. Over the years, the brand has established itself by virtue of its excellence and exquisite designing sensibilities, that make the brand what it is today.
Core Target Group
The brand targets jewellery aficionados, especially women, who believe in making memories and are looking to set trends and feel like the diamond that she adorns — strong and radiant. The brand’s typical consumers are ambitious, desire a good lifestyle and have a refined taste in fashion.
Core Product Categories
With a huge and diverse collection designed to propagate their “Larger than Life” theory, the brand aims to leave every customer with a token of timeless excellence. The brand’s collection of attractive diamond studded jewellery, polki (uncut) and ethnic gold jewellery is full of personality and feminine modernity with a finger on the retail pulse. All products offered by the brand reflect its penchant for originality and superior craftsmanship.
Nominated Occasion Wear Collection
The brand’s festive collection is called ‘A Brush with Royalty’ and features a wide range of elegant jewellery that instills a sense of poise and grace in the wearer.
Design Aesthetics and Details
With intricate designs and detailed artistry, this collection promises to compliment the spirit of the festive season with a panache. The use of jewels like emeralds, blue sapphires, amethysts and rubies along with pearls and polki gives this exquisite collection multiple hues and tones and offers a gracious and distinguished look.
Forthcoming Fall/Winter Collection
Dwarkadas Chandumal Jewellers aims to create innovative pieces that will impress and be in step with international trends to match the festive and wedding season.